1, high-end brand positioning. Ebbage originated from the West, bringing European and American international fashions to China, serving 65.438+72 billion working women in cities across the country, and creating independent, confident, elegant and capable modern women.
2. The product positioning is obvious. According to Becky's fashion design style, fashion, elegance, simplicity and leisure fully show the optimism, self-confidence and intellectuality of modern new women aged 25 to 45.
To sum up, Ebbage's clothes are priced high because of its high popularity and high products and services.