(1) Founder: gabriellechanel (2) Registered place: Paris, France (19 13).
(3) Designer:
1913-1971year, gabriellechanel (Gabriel? Chanel)
Since 1983, karllargerfeld (Karl? Lagerfeld) (4) brand line: Chanel (5) category: 19 13 years, opened milliner's shop and fashion shop to make clothes; Various perfumes have been developed since 192 1, such as No.5 perfume and No.22 perfume of 192 1, cuirderussie perfume of 1924, and 1970. In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.
Brand recognition:
① The logo overlapping Coco Chanel's double C design is easy to find on the buttons of Chanel clothes or the buckles of leather goods, and it is a "spiritual symbol" that makes Chanel fans crazy.
② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".
3 Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.
Brand name: christiandior (Christine? Dior)
Brand file:
? Founder: christiandior Christine? Dior? Place of registration: Paris, France (1946)
? Designer:
1946-1957, Christine? Christian Dior
1957-1960, yvessaintlaurent (Yves? Saint Laurent)
1960-1989, Mark Bohan (Mark? Boang)
1989 - 1996，gianfrancoferre (gianfranco？ Ferrer)
1996, John galliano (John? Galliano)? Brand line: christiandior Christine? Dior: Haute Couture, Haute Couture? Category: high-end women's wear, high-end clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.
Brand story:
Dior brand has always been synonymous with gorgeous women's wear. Camalay evening dress, big V-neck, multi-layer and freely matched fur, etc. , all from the hands of talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness.
After 1957, Dior is still synonymous with gorgeous elegance. The second generation designer Saint Laurent pushed Dior to Moscow on 1959, and launched Dior's new series-Slim Fit Series. The third generation heir mark? Boang, the first Miss Dior series, continues the spiritual style of Dior brand and carries it forward. 1989 Dior brand was designed by Italian designer Ferrer, and his arrival brought new rigor and elegance to Dior's traditional exaggerated romantic style. Today Dior is managed by lvth Group; From 65438 to 0997, the young British designer Gary Arnold was pushed to the front desk of Dior.
After entering the 1990s, Dior brand categories include perfume, fur, headscarves, sweaters, underwear, cosmetics, jewelry and shoes.
Dior brand has been creating "new opportunities and new love stories" for people for decades. Dior made an indelible contribution in the process of rebuilding the world fashion center in Paris after the war.
Brand name: Gucci
Brand file:
(1) type:
High-end ready-to-wear (2) founder:
Guccio? Guccio Gucci
(3) Registered place: Florence, Italy (1923) (4) Designer:
Gucci 1923-1989? Guzi 1989-1992, richardmbertson (Richard? Lamberson), Fashion Design and Creative Guidance 1990-199 1 year, dawnmello (Don? Melo), American designer 1994, Tom Ford (Tom? Ford) (5) brand line: gucci Guzi (6) category: clothing, leather shoes, watches, home accessories, pet products, scarves and ties. 1975 Gucci perfume department was established to launch perfume products.
(7) Target consumers: upper-class women and movie stars (8) Address: 73viatornabuoni, Florence, Italy.
Brand legend:
Gucci Legend Since karl lagerfeld took over Chanel, the most attractive and shocking story is that tom ford took over Gucci. Before 1994 tom ford was appointed as the creative director, the Gucci family was already in trouble and was on the verge of bankruptcy due to poor management. ...
Fashion essential: Gucci
Although fashion brands are dazzling, gucci's style has always been favored by business people, fashionable and elegant at the same time. This Italian brand's clothing has always been based on simple design, especially this season's men's wear, which is novel in tailoring and full of the style of Venice in the18th century, and then blended with the colors of cowboys, space and rock stars, it looks a bit unruly and exudes infinite charm.
The Contemporary Legend of Gucci Kingdom
In gucci's fashion kingdom, there are young and talented designers tom ford, who are most loved by the global media, as well as the strongest movie stars such as Madonna, Maria Kelly, Gwyneth Pietro, Elizabeth Holly, Brad Pitt and Tom Hanks.
Brand name: Versace
Brand file:
Type: Haute Couture, Haute Couture Founder: Jenny? Versace is registered in Milan (1978).
Postal code: 20 12 1 Address: via ges 12 .milano.italia, Milan, Italy Designer: Gianni Versace, donatella? Versace style summary;
Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.
Versace's clothes are far from stiff and avant-garde as they look. Pants and leather skirts decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.
Bevel cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace's clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.
Brand name: George? Giorgio Armani
Brand file:
Founder giorgio armani (George? Armani) 1934 was born in Italy, majoring in medicine and photography. He worked as a menswear designer in Cereti, and 1975 founded George. Armani. He has won Naiman-Marcos Award, All-wool Logo Award, Lifetime Achievement Award, American Association of International Designers Award, Couty? Shaq Award and other awards.
George? Armani is now the largest selling European designer brand in the United States. He is famous for using new fabrics and excellent production. As far as design style is concerned, they are neither fashion nor tradition, but a good combination of the two, and their clothes seem to be rarely associated with the word fashion. His main brand George? Giorgio armani is for the rich, while mani, emporio armani and Armani jeans are for ordinary consumers.
Official website:
Brand name: Hermes
Brand introduction:
It is Hermes' consistent aim to make all products perfect. At present, Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most products are made by hand. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. These Hermes boutiques, through more than 200 specialty stores in more than 20 countries and regions around the world, integrate into the fast-paced modern life and bring the world back to the embrace of traditional elegance.
After 160 years of ups and downs, the Hermè s family has made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. In the 1920s, founder Thierry? Emile, the grandson of Hermes, once commented on the Hermes brand: "Leather products have created a tradition of extreme sports and elegance." Hermes is just a harness shop in Paris that specializes in making all kinds of exquisite decorations for carriages. Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. Since then, Amir, son of Hermes? Charles rebuilt the specialty store, produced and sold saddles and other items, and started the retail business. With the appearance and development of automobiles and other means of transportation, Hermes began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, wristwatch bands, and some sports AIDS, such as golf, polo and hunting. , and also designed and manufactured high-end sportswear. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality.
In the history of Hermes, another sensational news time was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful design of leather clothing in the 20th century. Jean, the fourth heir of Hermes? Galen and Robert? On the basis of its leather products, Ma Di has developed new categories such as perfume and head stickers. By the 1960s, Hermes, a growing company, had a variety of fashion and perfume products.
1970, Hermes was just a family factory with pure handicraft industry, but after 15 years, it has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding. 1992 turnover reached 2.5 billion francs (about RMB 3,725.25 million) and net profit was 65,438+76 million francs.
Hermes silk scarf is not a smooth piece of silk, but a fine and straight silk fabric. It is woven on the shaft by combing with silk thread, which is characterized by not wrinkling easily. Sometimes, in order to make silk scarves more distinctive, dark flower patterns, such as honey and horses, are added in the weaving process.
According to the designer's logo, the colorist chooses the right pigment. Each color must use a special steel frame, and use the principle of screen printing to evenly sweep the colors on the silk stickers one by one. How many pigments each silk scarf needs to be painted depends on the requirements of the design drawings. Generally, it is 12-36 species, and the highest record is 37 species.
After the color is decided, start printing, and then cut into a 90 cm square silk scarf. Fixing color is also a tedious task, and it must go through bleaching, steaming, air drying and other procedures so as not to fade. Finally, the elegant and outstanding silk scarf can only be completed by hand sewing and folding in the process department.
The process of screen printing could have been replaced by a computer, but Hermes insisted on manual coloring. The hemming is done by hand rather than sewing machine. Its theory is that a perfect picture is perfect only if it is fixed by a relative frame. Once the edge of the silk sticker is flattened, the pattern seems to flow and be distorted. It can be seen that Hermes is persistent in details. It was also this detail that won the hearts of the people.
Hermes silk stickers are only 90 square centimeters in size. The weight of each silk scarf is only 75g. From 1937 to now, 900 different square towels have been produced. Hermes has an unwritten rule that two series of silk scarves come out every year, and each series has 12 different design styles, of which six are brand-new designs and the other six are re-matched on the basis of the original designs.
1937, the first Hermes silk scarf inspired by jockey's coat was born.
The production of Hermes scarves brings together countless exquisite craftsmanship, all based in Lyon. From design to production, there are seven rigorous processes: theme concept to pattern shaping → pattern depiction? Color analysis and netting → TINT → printing and coloring → retouching and processing → hand trimming → quality inspection and packaging. In this way, it takes 18 months for each silk scarf to pass through layers of checkpoints. A silk scarf produced by Hermes, like a work of art worthy of collection, is unique and charming.
Among the movie stars born in the heyday of Hollywood in the 1950s, there are many lovers of Hermes, including Grace? Kelly later became Grace of Monaco. She liked Hermes handbags very much. With the permission of Monaco royal family, Hermes officially renamed her handbag "Kelly bag". Hermes handbags originated from saddle bags were available in three models: 28 cm, 32 cm and 35 cm. 1968 "mini Kelly" came out, and 1980 "Kelly bag" series added a new model of 40 cm. Kelly bag is the best-selling handbag by far. It is worth integrating that Hermes' handbag production also inherits its tradition, and it is sewn by one person from beginning to end and numbered. This is not only convenient for customers to repair, but also reflects the craftsman's pride in his craft.
"There is no fixed dressing pattern in this world, only an enlightened personality naturally reveals the true colors of men created by Hermes." Hermè s menswear designer veronique nichanian said.
Hermes has always been adhering to the extraordinary gorgeous design concept, serving those handsome men who are full of self-confidence and firm will. They are strict, insist on enjoying the best things life has to offer, and appreciate high-quality leather, excellent materials and perfectly tailored pants. Comfortable and primitive spirit, not outdated, not deliberately expressing yourself, is the pursuit of Hermes.
Brand name: Prada
Brand file:
Designer: miuccia prada Date/Place of Birth: Milan, Italy inherited the family business of Mario, the founder of the late 1960s and the 1970s. Miuccia prada, the current director and planning director, is Mario's granddaughter, who is famous for her simple and steady design style. The materials and brand-new totems used are not only modern, but also one step ahead of the world trend, and a worldwide prada trend is being set off at this moment. Women's wear first came out in 1989, and now it has grown into a super brand group uomo with the same name as prada sport and miu miu. After the strategic alliance with helmut lang in March 1999 and the amazing acquisition of jil sander in August 1999, prada has become one of the largest high-end fashion brand groups in the world. Prada started from manufacturing high-quality leather goods and is the fastest growing fashion brand in the past decade. The parachute backpack launched by prada in the 1980s, the second-line series miu miu born in the 1990s, and the recently formed prada sport are all equally popular all over the world. Because its products pursue perfection, the awareness of this brand is no less than that of any other brand, regardless of age. Today, miuccia prada is Mario's granddaughter. Miusia's creative talent has broken through Italian fashion which has long been confined to aristocratic style. With unlimited imagination and innovative materials, prada always has surprises every season.
M45 prada products: retail turnover of garments, accessories and cosmetics: USD 654.38+RMB 68 million Owner: miuccia prada prada is the fastest growing company in Italy, and prada Group controls prada, jil sander, helmut lang and Church &; Co and other brands. It also cooperated with lvmh mot Hennessy Louis Vuitton strategic alliance and owned Fendi, which gradually expanded the reputation of the group, and at the same time issued the rhetoric of "I will make this new group fly". The ambitious and outspoken leader pateizio bertelli and his wife miuccia prada*** are in charge of the Prada Group. The turnover reached $654.38+68 million. When it was listed on the Italian stock market, prada's retail network was expanded with gold, with about 400 wholly-owned stores. Prada does not follow the traditional routine, but first markets the emulsion and skin care products of advanced skin care products, instead of launching perfume first according to the traditional practice.
Fendi: the Kingdom of Brand Name Boutique after World War I
Brand archives
(1) Founder: Adel casagrande? Casagrande Eduardo Fendi Eduardo? Fendi (2) place of registration: Rome, Italy (1925)
(3) Designer:
Starting with 1962, Carl? Karl lagerfeld (4) brand line: fendi fendi (5) category: fur and fashion, leather and leather goods, ready-made clothes, knitted casual clothes, beach clothes, swimwear, jewelry, watches, perfume (6) contact information:
① fendipaolaes. Lles.A.S., Viabogonona 700187 Rome, Italy ② Via Cornelia 498,00166 Romanaitalytel: 3906614101. Fax: 39066246838 Email: danielas@fendi, it
Brand recognition:
① "Double F" sign: written by karl largerfeld. Often inadvertently appear in Fendi clothing, accessories buttons and other details, and later even become a pattern on the fabric.
② Thick and thick stripes, or narrow and thin straight stripes, plus rhythmic squares, these patterns often appear in Fendi's products.
Brand character Carl? Karl Karl lagerfeld Karl is recognized as one of the most capable designers in the world. He has a steady stream of new ideas and releases wonderful new works every season. You'll never guess Carl? What style will Lagerfeld launch next season, so that you can't compare Carl with any style? Lagerfeld summed it up.
Brand name: burberry, the faithful embodiment of British clothing culture.
Brand archives
(1) Founder: Thomas Burberry. Burberry) (2) Registered place: basingstoke, UK (1856).
(3) Designer:
(1)1856-1926 Thomas? Bai Boli 1835 Born 1856, founded Bai Boli Company, specializing in the production of rain gear. After 2 1926, it became the brand line of designer group (4):
/kloc-0 1①Burberry: clothing 2 2 ②prorsumhorse (plunge? House): Accessories and other (5) categories: gabardine raincoats, women's wear series, cosmetics series, sewing equipment, fine food, children's wear, bags, watches, etc. (6) Contact information:
? ① 18-22 londonswiy4dq haymarket, UK? ② Hackney e96lp, No.2953 Chatham Square, UK? Tel: (44 18 1)9853344? Fax: (44 18 1) 9852636 (7) Brand logo: burberrys.
Brand Legend A typical British traditional style brand-Burberry's famous magazine Men's Wear well summed up the performance characteristics of Burberry's clothing: "Burberry's clothing can best resist cold air, hot air, rain and storms, and can form a good clothing humanistic environment in a cold climate.
Burberry is an old British clothing brand. Thomas of 1835? Burberry designed a waterproof coat, which was named "Gabriel" because Edward VII habitually ordered "Give me Burberry".
Early hunting clothes and fishing clothes must have ideal weatherproof effect, can withstand considerable wind and rain, and have good air permeability. Burberry clothing meets this requirement and provides excellent wear resistance.
After the invention of the automobile, Burberry immediately introduced men's and women's driving clothes. Whether it is a convertible or a closed car, Burberry can adjust itself to meet the tastes and styles of different people.
In fact, satisfying customers' requirements for "taste and style" is the source of Burberry's design. Traditional "Burberry Plaid" and "New Hausdorff" are registered and protected by the British Trademark Office, and have been widely used in Burberry design, with prorsum horse (Pronsu? House's trademark accessories, bags, cosmetics and watches made in Switzerland are also typical Burberry style features.
Nowadays, Burberry, a typical brand with traditional English style, has become a household name in the world. Just like a warrior in armor, it protects the clothing culture of the United Kingdom of Great Britain.
Brand name: Louis? Louis Vuitton; lv)
Brand archives
(1) Founder: Louis Vuitton Louis? Vuitton (2) Place of registration: Paris, France (3) Designer: Designer Group (4) Brand line: Louis Vuitton? Vuitton (5) Category: leather goods, suitcases, travel goods, men's and women's clothes, scarves, pens and watches (6) Contact information:
Brand recognition:
In addition to impeccable workmanship, lv leather also has a place that people can't put it down, that is, the delicate and attractive patterns on its leather surface.
①monogram canvas: the first generation lv pattern. From 1896, it is the symbol of lv leather goods, and it lasts for a long time.
②daimer two-color plaid canvas: The checkerboard pattern began at 1888 and was re-introduced at 1996, with delicate and elegant tan tones as the main theme.
③epi embossing: A * * * has seven colors: black, brown, green, yellow, blue, red and orange. Modern monochrome running dermatoglyphics only print a lv logo on the lower right corner of leather.
④ Dermatoglyphics of traditional Chinese opera: create a strong contrast between smoothness and relief. Only black and red operas are the only feminine designs in lv.
⑤ Taijiapi: In addition to the forest green of Taijia, there is a new series of dark brown and purple of acajou, which is divided into soft leather and hard leather.
⑥monogramvernis: On the basis of the traditional monogram pattern, the leather is pressed on the fashionable plastic smooth surface, and the color is young and lively water blue and creamy sugar, which symbolizes the new era of lv's vitality.
Brand character logo? As a designer of the Louis Vuitton brand, marc jacobs, an American fashion designer known as the "bad boy", still goes his own way: long hair, tattoos, a rock costume and the same behavior: for example, refusing the cfda award, attending formal occasions with messy hair and wearing tennis shoes on his feet. But all this did not prevent him from winning the praise of "new york Golden Boy".