Yishun is the leading brand of fashion and leisure clothes in China. Influenced by China's multi-regional, multi-element and multi-cultural lifestyle, in the name of "love", the spirit of fashion, vitality and freedom was gradually integrated into the "pure" design, and gradually evolved into a young representative of China's fashionable urban style.
"Pure" originated from young people's pursuit of individuality and fashion, which reflected the market positioning of the brand at that time. English is an organic combination of YI (pure pinyin) and FASHION (fashion), and its pronunciation is similar to Cantonese's "pure". The overall shape also reflects the characteristics of the brand close to online fashion.
The pure design team comes from Britain, Japan, Hong Kong and other fashion cradles. The design style and color elements keep up with the latest and deepest fashion trends in the world, bringing different levels and colorful modeling collocation to young urban fashionistas around the world, and are active in the frontier fashion field.
Brand development
Through China (Humen) International Fashion Expo, a platform facing the world, the name "Chun" has spread to the north and south of the country through various channels. The enterprise has developed rapidly to more than 3000 people.
With the expansion of market share and the development of enterprise scale, the previous wholesale operation mode is obviously not suitable for the current situation. After in-depth and meticulous market visits, the "pure" management made a decisive decision: take the road of brand monopoly by franchising, create a "pure" brand with higher gold content, and enhance the cultural taste and taste of the "pure" brand.
Since 2003, "Pure" has taken the pace of global brand expansion. After opening brand stores in Malaysia, Singapore, Thailand and other countries in Southeast Asia, it also opened brand stores in emerging markets such as the Middle East and South Asia, as well as European markets such as Russia and Serbia.
In order to take the step of globalization, "Chun" has invested a lot of money to set up a product quality inspection center. All raw materials and finished garments have to undergo strict inspection and testing to meet international standards before they can be put into production and sales. "Chun" 20 12 also hired a number of international and domestic fashion designers as product design consultants, and set up agencies in Tokyo, London and other places to ensure the fashion of pure products.
Above content reference: Baidu Encyclopedia-Pure