Blue Ocean House has strict requirements on the sales staff recruited by offline stores, and keeps standing during working hours. In addition, Blue Ocean House has been losing money in recent years due to poor sales performance, so it has strict performance requirements for employees. Employees have been working in a high-intensity working environment for a long time, but because of poor performance, they can't get high wages, so the resignation rate is high. When employees resign, clothing stores can't sell goods without salespeople, so they can only recruit new employees, so Blue Ocean House often recruits people.

In early 2002, Zhou Jianping, president of Blue Ocean Group, went to Japan to conduct market research. During his stay in Japan, he was deeply impressed by the rich varieties, popular prices and popular alternative purchase methods of Japanese clothing brands. After returning to China, Zhou Jianping introduced this clothing sales model for mass consumption to China, and established Jiangyin Blue Ocean Home Clothing Co., Ltd. ... In September 2002, the first shop of Blue Ocean House-Nanjing Zhongshan North Road Store officially opened.