Off-white (off-white)
Country or region: United States
Creation time: 20 13
Founder: VirgilAbloh
◆Off-White brand introduction.
Beige is rooted in modern cultural tastes. From a specific angle, the clothing of men and women in different seasons was collected. The products of this brand have further changed people's lifestyle in the field of furniture and ready-made products. All beige products are based on the concept that products adapt to each season. Off-White is a young brand that accepts the present in a complicated way.
◆ Off-white product category: women's wear, men's wear and accessories.
◆ Virgil Bloh, founder and creative director of Off-White, introduced: Virgil Bloh is the founder of off-white. Prior to this, Hablot was better known as the royal stylist of American hip-hop singer KanyeWest. However, he is not a newcomer to the fashion world. Before Off-White, he also founded a brand called PyrexVision, but this brand has a small audience and its sales continued to be poor. On September 20 13, Abloh closed PyrexVision and established the brand Off-White, which also took the cool route, street style and positioned high-end.
◆ Gray official website: /en/JP
◆ off-white (off-white) brand story
VirgilAbloh, the designer of KanyeWest and the founder of the fashion store RSVPGallery in Chicago, presented her latest brand -Off-White in Paris. While other designers are still releasing their autumn/winter collections, VirgilAbloh has already released his first 20 14 spring/summer collection online and sold it on Colette website in Paris and Barneys website in new york.
◆ Off-White purchase method
Street brand Off-White has opened stores in London, Hong Kong, Seoul and Tokyo. 2017 May 18 A brand-new beige store opened in Shanghai Ourui Department Store.