The women's series brings together international popular elements and puts them in the most conspicuous place in the store, which is a classic of ZARA.
The basic series is daily clothes, with moderate price positioning, taking into account practicality and high quality in materials, design and tailoring, and incorporating the latest fashion elements.
TRF series is specially designed for young women to meet their unique tastes and needs. The store has opened up an independent sales space for TRF, which is eye-catching.
Extended data
Zara's operation strategy:
Differentiated market positioning strategy. ZARA brand positioning can successfully divide the market, and the key lies in being close to the needs of consumers and fully integrating regional resources. ZARA is an international fashion brand with "low price but high quality", with middle and high consumers as the main customer groups, so that low-priced clothing can be as fashionable and beautiful as high-priced clothing, and meet the psychological needs of consumers who don't need to spend a lot of money to pursue fashion.
Global logistics operation strategy. ZARA makes use of the cheap production resources of Spain and Portugal and the geographical advantages adjacent to Europe, which greatly reduces the manufacturing and transportation costs of products, improves the shelf life of goods, and grasps the timely fashion trend of JIT, which is the key reason why Zara can provide consumers with good quality and low price products.
Innovative marketing strategy. ZARA takes "Made in Europe" as its main marketing strategy, and successfully cuts into consumers' intention that "Made in Europe" is equivalent to high-end fashion brands. Its marketing strategy driven by market demand is one of the keys to successfully enter the market.
References:
Baidu encyclopedia -Zara