"Congratulations on entering Country B at ten times the speed of light leaves" —— A fan commented on "Love between Light and Night" by Weibo.
Back on June 24th, Tencent's "Love between Light and Night" (hereinafter referred to as "Night of Light") was launched, occupying the TOP 1 of the iOS free list, and it took two days to squeeze into the best-selling list TOP 10, taking over the title of new explosion in country B.
However, the comments on the new explosions have gradually gone astray: players who have experienced "Night of Light" have made stalks one after another, "1000 Hamlets" have been combined into one, and the characters and even the game itself have been labeled as "earth" and "oil". This is a blow to the self-proclaimed gorgeous night of light, but there is also a ray of hope in every cloud. Players and passers-by burst into laughter because of the heat, and social networks are full of happy air.
For example, "I picked you up, aren't you satisfied?"
Or "his soil is to hang the key chain on his belt!" " ! ! "
Or, "There is a great reward for my fiancee. I heard that she fled to Guangqi City! "
In today's social environment, being interesting and grounded is more attractive than being aloof and has the potential to break the circle. Therefore, the official also took the initiative to "self-blacken" and sent "250" fiance Charlie Su to appear. First, before the public beta of the game, I went to great lengths to find a wife in CP28, and then I rode a small electric donkey to deliver milk tea on the streets of Taikooli, Chengdu-extremely grandiose.
Light and night; Light and Night
# Love of light and night is like "7" "Hey, did you order takeout?" The public beta has been opened. Go to Guangqi City to harvest your love.
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Some people set the game outside the circle, others set it to make the game controversial. Li, Yi and Bai Qihei, who seem to be in the bag, are constantly controversial because of the plot and the sense of boundaries between men and women in the workplace. On the contrary, Charlie Su, who was spit out before the public beta, succeeded in winning the hearts of a large wave of players with the attribute of "sand sculpture", and many people "only came for him".
Let's talk about this topic today.
Artificial and contrast
Note: The following "I" does not refer to the author himself; The following spit and praise are based on the voices of countless players.
Take Kanban Easy as an example. Look at his dress, listen to his "frivolous" dubbing compared with other male owners, and know his identity as a racing driver, you can feel the "free" people in the planning population. But what I didn't expect was that Xiao Yi was not only "free" but also "self-reliant".
This person is good at "driving" in his mouth, completely ignoring the distance between strange men and women and the proper limit. When he first met me, he made a radical change. Today, with the awakening of female players' awareness of self-protection, many players lost their temper: "Do you know you well?"
Besides, it is puzzling that Xiao Yi is the idol of my best friend "An An". I went to watch the car race, and then I had a series of affair with Xiao Yi, all thanks to the opportunities created by An An indirectly, but I never told An An that "I know your idol and have an affair with him". Is this really reasonable?
But the victory of "Bright Night" lies in the grasp of the players' heartbeat moments, which can make them feel straight, spit in the early stage, and then it is really fragrant. For example, although she looks greasy, she always appears in time to protect and care for me, and the moment when she is criticized and comforted by Qi is particularly wonderful.
Speaking of Qi Li Si, Light Night wholeheartedly created a proud and vicious male boss, but the severity of vicious tongue is not easy to control, and the psychological acceptance of players varies widely. The author has discussed with female players that the premise of accepting an arrogant and vicious person is that, first of all, I like this person, and secondly, the player himself should bring some M attributes.
Qi Li Si's eyes are above the top, and his words are always hitting me and belittling my self-confidence. So I was bitten by myself once, and I was named "piss you off" by the player during the test. Although the copywriting was optimized before the game went online, when the audience were all players, the theory of "everyone gathers firewood and the flame is high" came into effect in the opposite direction, and the player's rebellious psychology was pushed to a climax. Many people mentioned "rejecting PUA in the workplace".
However, the cleverness of "Bright Night" is that setting Qi's other identity as a white-haired fox will inadvertently show furry ears and tail in front of me, and it is very easy to blush. Every time "blushing gradually infects ears", it is the moment when players shout "targeted sniper"-who doesn't like to watch handsome guys blush?
As the president, Lu Chen is gentle and steady, which is completely different from the common coquettish women (overbearing presidents). But a president cared so much about me as a newcomer that he even gave me the heirloom ring for safekeeping. It's hard not to let me think he's planning something-Lu Chen is really planning something. From God's point of view, it is clear that I am a valuable person to them.
And Lu Chen's "white cut black" attribute is too clever, considerate "like my dad", bad but not bad in my cute point, or make my teeth itch, most players are hard to ripple, so the controversy is minimal.
As for the sand sculpture fiance Charlie Su, I downloaded the game because of him, and I abandoned the pit because I haven't met him yet. Charlie Su's narcissistic, grandiose and khaki shirt exudes a kind of "head is me, not satisfied?" A coquettish smell. This narcissism of Form 2 is called greasy when it is put on "Puxin Man", but when it is put on Charlie Su, a man with a heart, he grew up in a comfortable environment and was proud of his Form 2, which successfully produced a comedy effect and hit the curiosity of the players.
Therefore, even if the story of recovering the runaway wife is really vulgar, when the protagonist is Charlie Su who is labeled as "sand sculpture", it becomes interesting in an instant-no wonder the players come for him and just want to feel for themselves how "250" he really is. But after in-depth contact, you will find that he is not only a "happy comedian", but also respectful of women, conscientious and responsible, and quite attractive.
I won't elaborate on the new role Xia Xing. "The sense of existence is too low, Bao."
In addition, insert a role diagram.
Judging from the vertical drawings of five handsome guys on the landing interface, Charlie is so crouching, and Qi Li Si is so short of breath, and the small side can barely. As for Shen Lu, I guess the painter wants to express the feelings of all beings, but he is more like a hidden fox, with his eyes open. Only Xia Xing, whom I haven't met, hasn't turned over.
On the whole, Bright Night seems to know how to make an excellent B-girl game, but it has been performing a tightrope and jumping between the likes and dislikes of players. However, judging from the market feedback, Light Night did successfully catch a wave of users.
Not perfect, but more outside the circle.
For B-girl games, there is no doubt that humanized design is one of the cores. The night of light, full of contrast and controversy, has also been discussed at a higher level.
Nearly two weeks after its launch, Weibo's reading volume has reached 65.438+0.48 billion, with nearly one million discussions. On platforms such as Zhihu, there are many related topics.
Charlie Su is generally considered as a relatively rare B tour design, and has also gained a lot of topic attention. The development team has explained this man's design. Growing up in a special environment, Charlie Sue has a proud side in his personality. This proud attribute will be magnified in some cases, so it has some "comedy" effect.
Looking at it now, this role is quite successful by relying on comparison.
Although Qi, who has the most negative controversy, is accused of engaging in PUA in the workplace, his popularity is still slightly higher than that of Charlie Su, and he is currently ranked first among the five men in Guangye.
However, although the imperfection of personal design has brought about the short-term expansion of the influence of the game, after the novelty, the "sequela" caused by personal design problems will inevitably affect the player's love experience and greatly reduce the sense of immersion.
There are also some problems that the details of love are not elegant enough. For example, the first date with Qi was actually the woman's initiative to go to a hot spring. Not to mention that they just met, even if they officially started dating, did someone really go to a close-fitting hot spring on the first date? (the hot spring map is self-reinforcing, so I won't put it here. I understand everything. )
The immersion of love in the second tour is very important, but if you want to experience a 100% perfect love process in the game, players themselves know that it is impossible. In fact, such dating content is not a big problem in the game, but the pace is too fast and somewhat uncoordinated.
But then again, before discussing the influence of people's design on long-term operation, or polishing the details of love, Lightnight should probably solve some current experience problems first. For example, the daily copy setting in the game forces players to watch dozens of times a day, and the single game time is not short. This is also the author's biggest headache. After all, for professionals, rest and entertainment time is still very precious.
At the same time, there is also a problem of customs clearance cards, which has also criticized a large number of players. After the customs clearance, the author tried to pass a checkpoint, but started the customs clearance without going through two plots. For a player who has just been in the business for less than a week, these are not very good experiences.
In the player's words, before the strength of the new tour has passed, I began to live a life of punching cards for the elderly every day.
label
From the performance point of view, the best-selling ranking of "Night of Light" has reached the seventh place, still ranked in the top 30 of iOS, and the results are not too bad. But judging from the length of the outbreak, it obviously failed to surpass Love and the Producer.
As a self-developed love girl game by Tencent Northern Lights Studio, Tencent also gave "Night of Light" a lot of resources. According to the data of Dataeye, on June 24th and 25th, the game invested 4 198 groups and 500 1 groups of materials, with nearly 10,000 groups in two days, which is the biggest mobile game promoted by Tencent in the past three months.
It is understood that the unfinished event book of Mihayou and Netease's "Painted Leather Traveler of Time and Space" did not exceed 1000 sets on the first day of launch.
In recent years, there are also many manufacturers who challenge B-girl games. In addition to the above two paragraphs, there are Netease's "Meeting Cold Water" and Xinghui's "Girl Throne". Of course, no one can cross the peak set by love and producers.
However, these products have also attracted the attention of many female B players. Only on the TapTap platform, except "The Girl Throne" (with a download volume of nearly 1.7 million), the cumulative downloads of other products are all in the order of 500,000 or above. If you add downloads from other game stores, this user order can be said to be considerable.
The heated discussion caused by Bright Night on social platforms once again proves that the B-girl game market still has deep potential, and the user market continues to expect more fun B-girl games.
Note: Tuyuan.com.