1, brand history: lv (Louis Vuitton) was founded in 1854, named after its founder Louis Vuitton. It started with well-made travel bags and became a world-famous luxury brand, especially in the fields of leather goods, clothing and accessories. Gucci was founded by Gucci Yamaguchi in 192 1. From the production of high-grade leather goods, it has gradually developed into a brand with diversified product lines including fashion, leather goods, shoes, perfume and household items.

2. Brand positioning and style: lv is famous for its classic Monogram pattern, exquisite craftsmanship and low-key luxury design, focusing on the combination of tradition and modernity, and the design concept pursues the coexistence of eternity and practicality. In recent years, Gucci has experienced brand revival. Under the leadership of creative director AlessandroMichele, Gucci combines retro and modern elements to create a unique romantic and eclectic aesthetic style.

3. Market influence and value preservation: lv has a solid position in the luxury goods market. Its Neverfull handbags, Speedy series and other classic styles have been sought after by consumers, and the brand has a high degree of overall preservation and good circulation in the second-hand market. Gucci has attracted a large number of young consumers with innovative design and marketing strategies in recent years, and still has strong competitive strength in the field of luxury goods.