First of all, seize the opportunity of the times and keep up with the trend of the times. Since the reform and opening up, China has promulgated many policies that are beneficial to the development of enterprises. Li Ning, on the other hand, made great use of the convenient policies provided by the state, seized the opportunity of the revival of the national tide, and made correct decisions one by one, which led to the present development.
Secondly, in the fierce market competition environment, the most important thing is the product quality, and whether the product quality is excellent is the foundation of enterprise development. Li Ning Company pays attention to product quality, invests a lot of money in scientific and technological research, product innovation and product design, and attracts a large number of customers with the characteristics of high quality and low price.
And Li Ning's brand promotion is in place. Invite some popular young stars to speak for themselves and build momentum for themselves. Use the huge flow of stars to reverse their image in the hearts of young people and mobilize young people, a huge consumer group, to buy. At the same time, grasping the psychology of young people chasing the trend and individuality, we launched joint models and classic models of clothing, shoes and hats, which not only increased sales but also enhanced popularity.
Finally, Li Ning walked out of China. But behind this kind of going out is the support of China market, the foundation of its excellent quality, the huge financial support and brand awareness.
The opening of Li Ning's spring and summer digital show is another opportunity for Li Ning's development. We should be proud that China's local costumes can be recognized by the world and the whole country. Li Ning is a veritable light of domestic products. Li Ning has setbacks along the way, but its successful experience is really worth learning from other similar enterprises.
Today, Li Ning of China is going international. Li Ning's brand awareness is also on the next level, and the quality of the brand is obvious to all. I hope Li Ning can always stick to the original intention, develop and carry forward, and become the leader of domestic products.
We hope to see more domestic products rise, and hope that one day the high-quality brands people are chasing are China brands, not all foreign brands. Let's look forward to that day.