PRICH was introduced to China in 2007. It is specially designed for young working women aged 22-32, especially urban white-collar women aged 25-27. Change the childishness of college girls, show the confident temperament and capable image of urban professional women, and reflect the fashionable and modern diversified lifestyle.
At the beginning of entering the market, the brand style was based on the academic lifestyle of Harvard and Yale, and the American classic style was continuously expanded. Now, PRICH focuses on the personalized design of urban women, showing women's modernity and gentle and rational unique charm in self-confidence. In design, the classics are interpreted, integrated into the current elements of the season, giving the traditional style a brand-new sense of fashion. The fabrics are mostly made of natural cotton and wool, which are comfortable to wear and of high quality.
Stores are the most intimate way of communication between brands and customers, and also the most direct embodiment of brand attraction. Sensory experience is used to interpret brand design style and concept. PRICH stores combine American classic holiday style with fresh coastal style to create a fashionable and exotic shopping environment, so that customers can have a comfortable shopping experience.