At first, we served the upper class with professional customization, and the products insisted on exquisite workmanship and perfect details, winning with exquisiteness and introversion. With the rise of the new backbone of society, a single customized service can no longer meet the market demand.
Paul Bettaney extended the brand model to the ready-to-wear field, and took the fashion business route, which represented the consumption choice of fashionable and intellectual people, with rich connotations and accumulated profound brand influence.
Extended data
Influenced by his mother, Paul loves art, drama, music, literature and fashion. He has developed a strong interest in clothing since he was a child and is determined to become a fashion designer. /kloc-at the age of 0/9, at a private party in the contemporary art circle, Paul Bettelli met NICK DORR, a famous Italian fashion designer at that time.
After the party, Paul followed him to Florence to study design. Constantly absorbing new modeling and thinking concepts, and integrating them into their own design style, has shaped the unique fashion concept of PAUL BETENLY brand.
No matter at any time or on any occasion, clothes will not be out of date or outdated, making the wearer feel relaxed and comfortable, surpassing the restrictions of occupation and age and gaining loyal supporters.
Paul Bettany