Travel and tourism. Adventure is an outdoor sports brand owned by Li Ning Clothing. Li Ning specializes in professional and leisure sports shoes, clothing, equipment and accessories, and owns brands such as Li Ning, Le Tu, Aigao and Xindong. He was once a finalist in the list of 202 1 Shu Yun Hurun China Consumer Private Enterprises 100.

Li Ning Brand Introduction

Li Ning Company, founded in 1990, is a leading enterprise in the sporting goods industry in China, the first sporting goods enterprise in China to build a domestic R&D center for sportswear and footwear products, the first enterprise to implement ERP and the first enterprise to be listed in Hong Kong.

To become the world's leading sporting goods brand company as the development goal. Headquartered in Beijing, Li Ning brand takes anything is possible as its brand slogan, and it is a professional sports brand that truly represents China.

It is also the first sports delegation to sponsor the Olympic Games of the China Asian Games, the first appearance in the NBA of the United States, and the first China sports brand to sponsor top foreign sports teams, which marks that the development of sporting goods industry in China has entered a new stage.