Cache-Cache (French translation: hide and seek) symbolizes happiness and exuberant vitality. The founder of the brand hopes that young women can seek long-term life fun like playing hide-and-seek and always have a young and energetic heart.
In 2005, Cache-Cache began its globalization strategy, and China was the first stop of the globalization development of Cache-Cache. In just a few years, Cache-Cache has only one store in Shanghai, and has rapidly developed to more than 800 stores in more than 30 cities across the country.
Extended data:
Brand positioning of Cache-Cache;
The goal of Cache-Cache is to let women enjoy the fun of fashion mix and match, experience the fun of "showing themselves" and make their own style unique. Therefore, Cache-Cache provides fashionable, interesting, exquisite and easy-to-buy products.
Cache-Cache girls are good at coping with fashion with hide-and-seek mentality and looking for happiness and unique self. They like to fully show themselves and try different styles of clothes. For them, fashion is not only a game, but also a process of finding themselves. Cache-Cache is a brand that came into being to meet these needs.
References:
Baidu Encyclopedia: Cache-Cache