In 2006-2007, Tianshang Industrial Park was established and ISO9000 quality system standard was introduced. Yihua Ouxiu brand initially built a national marketing layout, expanded representative direct stores, and laid the foundation for market development and brand position.
In 2008 10, there were 68 regional direct stores; There are 95 franchise stores nationwide; Carry out the project of "brand image integration of Yihua Europe Show"; In July, Butterfly Change 2008 Fashion Festival was held; In-depth cooperation with the international channel Phoenix Satellite TV every year is promoted in Ruili, Bazaar, Aviation Magazine, French Fashion Satellite TV and Guangxi Satellite TV Fashion Channel every year.
In 2009, the number of stores and cabinets in China increased to 179, and the annual retail sales reached 490 million; Fully and accurately locate the brand style and brand development direction, and fully present the handsome and elegant fashion business series; In July, the image of exquisite, elegant and fashionable business series stores was enlarged by the charm of Shenzhen Jin Guanghua Plaza, and 70% of the stores and cabinets in China completed the image updating work this year.
On March 20 12, the first micro-movie theater column named "Yihua Ouxiu Happiness Micro Theater" in China was grandly launched in the Great Hall of the People in Beijing. At the same time, the products of Yihua Ou Xiu 20 12 in autumn are also released here in the form of a 3D show that breaks through the conventional mode. At present, with the help of fashion carrier, Yihua Europe Show spreads EVA's lifestyle and serves to enhance the confidence, joy and happiness of urban pretty girls. Yihua Ouxiu hopes to launch the "Yihua Ouxiu Happiness Micro Theater" by cooperating with Qinghai Satellite TV and Dongyu Culture Media to shoot micro-movies, thus realizing a new way of cultural and entertainment communication. On April 22nd, Yihua Ouxiu Happiness Micro Theater landed on Qinghai Satellite TV every Sunday on 2 1: 15, and the column has formed strategic cooperation with video websites such as 56, Netease, LeTV and Youku.