1, Internet marketing strategic planning: overall goal and strategic planning; 2. Network marketing plan: ①. Network marketing objectives; (2) The content and method of enterprise implementing network marketing; (3) Design framework of enterprise website; ④ The implementation scheme of network marketing; ⑤. Problems needing attention in network marketing Today's network marketing tools
1, yellow pages login: add your company information to the company information base of thousands of business websites in a short time, so that your potential customers can find your company information more conveniently through the network. 2. Product promotion: Member users can quickly publish all kinds of enterprise products, including product sample pictures, to thousands of B2B platform product libraries to promote image products. 3. Business information release: The business information of different companies will be quickly released to thousands of B2B platforms and industry websites corresponding to industry categories to help member users realize overwhelming business opportunities publicity. Network marketing strategy
Search engine marketing: According to CNNIC's China Search Engine Market Survey Report in 2007, 44.7 1% netizens often use search engines (many times a day), and the users who use search engines once a day also account for 65.438+07.2%, that is, the number of users who use search engines every day is as high as 69.4%, which means that more than half of netizens have started to rely on search engines. Mainly includes: login Baidu, Google, Yahoo, sogou, Aiwen, Zhongsou and other search engines, Sina directory, Yahoo directory, Sohu directory and other directory websites, as well as search engine optimization marketing services composed of keyword analysis, search engine ranking optimization maintenance, search result page position bidding and other marketing forms. At present, this marketing method has been applied in small and medium-sized enterprises because of the relatively measurable effect and the vigorous promotion of service providers. For example, according to Baidu's Q3 financial report, it has more than 654.38+0.4 million corporate customers. There are many commonly used online marketing methods, especially with the rapid development of the Internet, online advertising alliance has become an important tool for enterprise online marketing. Successful network marketing depends on which one the enterprise itself is more familiar with and better at. Only by choosing the best soft text marketing method can we get the best marketing effect. New online marketing, promotion strategies have the following ways: online discount, also known as discount, is the most commonly used online promotion method at present. At present, netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy. Because the goods sold online can't give people a comprehensive and intuitive impression, they can't try and touch, and with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering has declined. Larger discounts can encourage consumers to try online shopping and make purchase decisions. At present, most goods sold online have different price discounts. Online gift promotion Gift promotion has not been widely used on the Internet at present. Under normal circumstances, when new products are put on the market for trial use, products are updated, brands are competing against each other, and new markets are opened up, good promotion results can be achieved by using gift promotion. Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; According to consumers' enthusiasm for additional products, we can summarize and analyze the marketing effect and the reaction of the products themselves. Online lottery promotion Lottery promotion is one of the most widely used online promotion forms, and it is a promotion method that most websites are willing to adopt. Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities. The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation. Generally speaking, points promotion will set higher value prizes, and consumers will increase their points by purchasing or participating in an activity for many times, so as to get prizes. Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc. For the network marketing planning of different products and markets, the product launch and effect must be predicted in advance before the network marketing behavior. The emergence of market research and the cooperation of the network with various propaganda behaviors under the network constitute the whole marketing link. The following are the two most important points of online SEO before online marketing: online marketing has been carried out, but with the rapid development of the network and the acceleration of the update frequency, the existing online marketing mechanism has been unable to meet the tastes of the public, and many aspects have been affected. Liu Yuhan said that the negative news of products directly affects the popularity of products in the market, and the promotion links in online marketing are too crowded, which leads to the products being distrusted by consumers. These implemented online marketing behaviors will be eliminated, and new schemes are needed to improve the existing schemes. This is the premise of the emergence of network marketing improvement planning. For the improved network marketing planning, we should focus on the restrictive factors on the original basis, not only to keep up with the pace of the network market, but also to gain insight into the various methods adopted by peers in network marketing. For the problems encountered in the development of an enterprise, it must be combined with the network market, and the combination of network and market can develop and occupy a place in the network market. Enterprise network marketing plan book: 5w2h law: 5w means: what scheme is used to solve what problem? What kind of goals should be achieved after the implementation of the plan? How much value can be created for the enterprise. Who is responsible for creativity and compilation? Who is the Chief Executive? Who is responsible for each implementation part? Where: What's wrong with product promotion? When implementing the marketing plan, what aspects are involved? Unit? Why: Why do you want to put forward such a planning scheme? Why are you doing this? Wait a minute. Time: What's the schedule? How long will it take to implement the marketing plan? Two H's mean: How to operate each series of activities? How to solve the new problems encountered in the operation process in time? How much does this plan cost? How much manpower? It's like fighting a war. Be careful. Know yourself and know yourself, and fight every battle! If you can understand the above, you can write a primary online marketing plan book under any circumstances. Related misunderstanding
There are four misunderstandings in network marketing of small and medium-sized enterprises. With the comprehensive penetration of network into business operation and personal life, network marketing is gradually recognized and adopted by more and more enterprises. However, because network marketing is a very new marketing method, there will inevitably be many misunderstandings in the implementation process, resulting in the effect of input and output always failing to meet expectations, which will hit enterprises full of confidence and hope and more or less affect the development of network marketing, the most promising marketing method in 2 1 century. The first misunderstanding-"Building a website to help enterprises make money". There is nothing wrong with this sentence itself. The mistake is that most people understand this sentence as "having a website will definitely make money." In fact, the establishment of websites by enterprises only represents the first step for enterprises to conduct online marketing. With the website, there is a window to display products and services through the Internet. The second misunderstanding-"Internet advertising is Internet marketing". Putting advertisements on websites is only a way of network promotion in the network marketing system, and it is only the tip of the iceberg of the network marketing system. Successful network marketing is not only one or two times of network promotion, but a new sales system integrating brand planning, advertising design, network technology, sales management and marketing. There should be a complete and thorough plan, plus accurate and effective implementation, in order to achieve the expected results. The third misunderstanding-"SMEs do not have the strength to do online marketing". On the contrary, small and medium-sized enterprises are fully capable of doing online marketing, and what they lack is only awareness. Compared with traditional propaganda methods, online marketing is the cheapest and suitable for small and medium-sized enterprises. Liu Yuhan: In the vast network ocean, how to build your brand and let more people know about your products and services is the core problem that network marketing really needs to solve. The fourth misunderstanding-"Internet marketing is online sales". Network marketing is the result of the development of network marketing to a certain stage. Network marketing is a basic activity aimed at network sales, but network marketing itself is not equal to network sales. For the difference between the two, you can refer to the difference between online marketing and e-commerce. The first step is to quickly and comprehensively transfer your business to the Internet. When making their own network marketing plans, enterprises should first consider that their websites belong to marketing websites. The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core. The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a multi-functional online customer service system to help us negotiate actively from time to time and convert effective traffic (potential customers or intended customers) into online sales in time. Thoughts on the formulation of marketing plan 1, Internet marketing strategic planning: overall goal and strategic planning; 2. Network marketing plan: ①. Network marketing objectives; (2) The content and method of enterprise implementing network marketing; (3) Design framework of enterprise website; ④ The implementation scheme of network marketing; ⑤. Problems needing attention in network marketing Today's network marketing tools 1, yellow pages login: add your company information to the company information database of thousands of business websites in a short time, so that your potential customers can find the relevant information of your company more conveniently through the network. 2. Product promotion: Member users can quickly publish all kinds of enterprise products, including product sample pictures, to thousands of B2B platform product libraries to promote image products. 3. Business information release: The business information of different companies will be quickly released to thousands of B2B platforms and industry websites corresponding to industry categories to help member users realize overwhelming business opportunities publicity. Network Marketing Strategy Search Engine Marketing: According to CNNIC's China Search Engine Market Survey Report in 2007, 44.7 1% netizens often use search engines (many times a day), and the users who use search engines once a day also account for 65.438+07.2%, that is, the number of users who use search engines every day is as high as 69.4%, which means that more than half of netizens have started to rely on search engines. Mainly includes: login Baidu, Google, Yahoo, sogou, Aiwen, Zhongsou and other search engines, Sina directory, Yahoo directory, Sohu directory and other directory websites, as well as search engine optimization marketing services composed of keyword analysis, search engine ranking optimization maintenance, search result page position bidding and other marketing forms. At present, this marketing method has been applied in small and medium-sized enterprises because of the relatively measurable effect and the vigorous promotion of service providers. For example, according to Baidu's Q3 financial report, it has more than 654.38+0.4 million corporate customers. There are many commonly used online marketing methods, especially with the rapid development of the Internet, online advertising alliance has become an important tool for enterprise online marketing. Successful network marketing depends on which one the enterprise itself is more familiar with and better at. Only by choosing the best soft text marketing method can we get the best marketing effect. New online marketing, promotion strategies have the following ways: online discount promotion discount, also known as discount, is the most commonly used online promotion method at present. At present, netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy. Because the goods sold online can't give people a comprehensive and intuitive impression, they can't try and touch, and with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering has declined. Larger discounts can encourage consumers to try online shopping and make purchase decisions. At present, most goods sold online have different price discounts. Online gift promotion Gift promotion has not been widely used on the Internet at present. Under normal circumstances, when new products are put on the market for trial use, products are updated, brands are competing against each other, and new markets are opened up, good promotion results can be achieved by using gift promotion. Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; According to consumers' enthusiasm for additional products, we can summarize and analyze the marketing effect and the reaction of the products themselves. Online lottery promotion Lottery promotion is one of the most widely used online promotion forms, and it is a promotion method that most websites are willing to adopt. Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities. The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation. Generally speaking, points promotion will set higher value prizes, and consumers will increase their points by purchasing or participating in an activity for many times, so as to get prizes. Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc. For the network marketing planning of different products and markets, the product launch and effect must be predicted in advance before the network marketing behavior. The emergence of market research and the cooperation of the network with various propaganda behaviors under the network constitute the whole marketing link. The following are the two most important points of online SEO before online marketing: online marketing has been carried out, but with the rapid development of the network and the acceleration of the update frequency, the existing online marketing mechanism has been unable to meet the tastes of the public, and many aspects have been affected. Liu Yuhan said that the negative news of products directly affects the popularity of products in the market, and the promotion links in online marketing are too crowded, which leads to the products being distrusted by consumers. These implemented online marketing behaviors will be eliminated, and new schemes are needed to improve the existing schemes. This is the premise of the emergence of network marketing improvement planning. For the improved network marketing planning, we should focus on the restrictive factors on the original basis, not only to keep up with the pace of the network market, but also to gain insight into the various methods adopted by peers in network marketing. For the problems encountered in the development of an enterprise, it must be combined with the network market, and the combination of network and market can develop and occupy a place in the network market. Enterprise network marketing plan book: 5w2h law: 5w means: what scheme is used to solve what problem? What kind of goals should be achieved after the implementation of the plan? How much value can be created for the enterprise. Who is responsible for creativity and compilation? Who is the Chief Executive? Who is responsible for each implementation part? Where: What's wrong with product promotion? When implementing the marketing plan, what aspects are involved? Unit? Why: Why do you want to put forward such a planning scheme? Why are you doing this? Wait a minute. Time: What's the schedule? How long will it take to implement the marketing plan? Two H's mean: How to operate each series of activities? How to solve the new problems encountered in the operation process in time? How much does this plan cost? How much manpower? It's like fighting a war. Be careful. Know yourself and know yourself, and fight every battle! If you can understand the above, you can write a primary online marketing plan book under any circumstances. There are four misunderstandings in network marketing of small and medium-sized enterprises. With the comprehensive penetration of network into business operation and personal life, network marketing is gradually recognized and adopted by more and more enterprises. However, because network marketing is a very new marketing method, there will inevitably be many misunderstandings in the implementation process, resulting in the effect of input and output always failing to meet expectations, which will hit enterprises full of confidence and hope and more or less affect the development of network marketing, the most promising marketing method in 2 1 century. The first misunderstanding-"Building a website to help enterprises make money". There is nothing wrong with this sentence itself. The mistake is that most people understand this sentence as "having a website will definitely make money." In fact, the establishment of websites by enterprises only represents the first step for enterprises to conduct online marketing. With the website, there is a window to display products and services through the Internet. The second misunderstanding-"Internet advertising is Internet marketing". Putting advertisements on websites is only a way of network promotion in the network marketing system, and it is only the tip of the iceberg of the network marketing system. Successful network marketing is not only one or two times of network promotion, but a new sales system integrating brand planning, advertising design, network technology, sales management and marketing. There should be a complete and thorough plan, plus accurate and effective implementation, in order to achieve the expected results. The third misunderstanding-"SMEs do not have the strength to do online marketing". On the contrary, small and medium-sized enterprises are fully capable of doing online marketing, and what they lack is only awareness. Compared with traditional propaganda methods, online marketing is the cheapest and suitable for small and medium-sized enterprises. Liu Yuhan: In the vast network ocean, how to build your brand and let more people know about your products and services is the core problem that network marketing really needs to solve. The fourth misunderstanding-"Internet marketing is online sales". Network marketing is the result of the development of network marketing to a certain stage. Network marketing is a basic activity aimed at network sales, but network marketing itself is not equal to network sales. For the difference between the two, please refer to the difference between online marketing and e-commerce in the following article.