1926, bluebell company merged with big Ben manufacturing company, which is a work clothes manufacturing company. During this period, Xiang herdsman's products are mainly practical work clothes. Recognizing the special needs of jeans, Blue Bell expanded its production line, devoted itself to the denim line and created a model of the western image of blue jeans. The earliest herdsman jeans were called 1 1MW (men's west), which was mainly marked by Rodeo.
In the early 1940s and late 1950s, Blue Bell invested a lot of money to promote Hollywood movies about the west, which greatly increased herdsman's popularity and won the favor of Hollywood movie star Rodeo Ben who tamed horses.
In the early 1950s, herdsman first introduced a black Danny shirt and black jeans on TV programs. During this period, herdsman also developed a series of women's jeans-Jeanies.
In 1960s, Blue Bell introduced a series of cowboy products such as saddles, riding boots and cowboy hats.
196 1 year, herdsman branch was established in brussels, and later the distribution network was increased in belgium, germany, britain and other places, which made herdsman's image of western cowboy successfully land in europe.
1984 bluebell gradually turned to privatization, and its branches in Europe gradually disintegrated until 1986 was acquired by Xiang VFCorporation. Herdsman is produced in the same company and the same factory (Taishan, Guangdong) of LEE.