The "New Year Gift" series of New Year Nut Gift Boxes launched by the company extracted classic images such as "Deer", "Tianma", "Phoenix" and "Phoenix" from Dunhuang frescoes, and printed in China fashionable fonts and festive four colors, which not only reproduced the grand occasion of Dunhuang culture, but also added beautiful meanings to the gift boxes.

This year, the brand once again joined hands with the hipster IP "Dunhuang Research Institute" to launch a variety of nut "Daichao" series New Year gift boxes. The classic images such as "Tianma", "Phoenix" and "Huoshao" in Dunhuang murals are extracted from the packaging of "Deer", and combined with wave fonts and festive four-color printing, the Dunhuang cultural wonders are reproduced, adding beautiful meanings to the gift box. With the approach of the Spring Festival, the tiger enclosure of the zodiac, the cultural and creative calendars, the Spring Festival couplets and the blind box of the national wind are all hot-selling new products. "Young consumers are becoming more and more interested in products with cultural accumulation. Cao Guo's cultural and creative products show the diversity of China's traditional culture in an innovative way through the carrier of cultural and creative products, and meet the needs of young people to show their individuality. "

With the approach of the Spring Festival, the rise of various "national fashion" products makes this festival more like China. The reporter visited the markets and supermarkets in Jing 'an District and found that many domestic brands have launched a series of "domestic products", from spring clothes to snacks and nuts, from time-honored brands to cultural and creative "new year's goods", all of which cover Chinese style, Year of the Tiger and other "domestic products" elements, attracting many young consumers. For nuts, China fashion and Chinese style in packaging have gradually become one of the factors that young people consider when buying new year's goods. This year, all the major snack brands in China have launched New Year gift boxes that are integrated into the trend culture of China, and combined their IP images with the classic IP of the Year of the Tiger and China Tide to attract young consumers.

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