Good enterprises have a common feature, that is, good brand planning, and good brand planning from the beginning. This is not simply to say that an enterprise should have its own brand planning department and professional brand planners. It is impossible for a product to come out without brand planning until it is mature. So do you know how to make a good brand planning book? Let's take a look together. 1. The development of a brand, positioning is the most important. Market competition is fierce, positioning is not allowed and there is no future. Take many clothes as an example. Although adult talents are the main purchasing power, there are still many children's wear brands that are very successful, so this is the importance of positioning. We all know that no matter what brand, we need a planning book. Only with the plan can it be well implemented and implemented. Therefore, when it comes to making a good brand plan, positioning is the first step. After positioning is clear, the next few steps will have a direction. As the saying goes, the direction is wrong and the efforts are in vain. 2. Designing a good name No matter what brand it is, it is impossible without a good name. The name is the advertising language of the brand, so there must be a design and determination link about the brand name in the brand planning book, and it will be decided eventually. We all know whether the brand name of Apple's mobile phone is very good. Although it is the name of a fruit, it is very common and special. As we all know, it gives people an atmosphere and a calm feeling. These are the contents that should be paid attention to in the planning book. 3. The integration of some stories is inseparable from the integration of some stories. A brand is first made for the enterprise, and the story is often the most touching. Nowadays, many brands contain some stories of entrepreneurs, all of which combine the ideas and ideals of many entrepreneurs. Just like Xiaomi mobile phone, they are all based on a short story of an entrepreneur. We all know this example, so it is very necessary to incorporate some stories into the brand planning book. 4, brand logo to design a good brand planning can not be separated from the fresh logo, and now many big brands' logos are very fashionable, which can give people an unforgettable feeling. After all, the growth of a brand is actually inseparable from a logo, which everyone should know very well.