C & ampa China builds various creative life brands. C & ampa's unique innovative brand covers all aspects of the fashion field and is specially designed for different life concepts-from students, young professionals to children, from the most avant-garde fashion style to elegant clothes in the city, C & ampa provides you with endless style choices! Keep up with the global trend and meet the ever-changing needs of life.
C & ampa, a century-old shop under the BRENNINKMEIJER family in the Netherlands (established in 184 1), is an international enterprise group registered in Switzerland at present. At present, it is engaged in the wholesale and retail business of clothing products in Europe and Latin America 16 countries. It exceeds1000c &; A clothing chain stores are located in the main commercial streets of major cities in Europe and America, and are well-known brands of clothing retail in Europe and America. In the ranking of global clothing chain stores, the gap between C & ampa and America, H & Sweden; M ranks third, with a global turnover of over 5.2 billion euros in 2003.
C & ampa Group operates 12 own brands in its own clothing store, covering women's wear, men's wear, youth sportswear, children's wear and other different fields, allowing customers to complete all-round clothing selection and shopping from head to toe. Its guiding ideology of "value for money", which has been advocated for many years, allows consumers to exchange limited funds for maximum fashion and product quality, so it has been widely favored by consumers from all walks of life.
C & ampa Group attaches great importance to its development in China, and began to purchase, process and produce in China as early as 30 years ago. At present, a considerable part of the goods sold in its European and American stores are made in China. With the rapid development of China's economy and the increasing purchasing power of urban and rural residents, the decision-makers of the Group made a decision to enter the retail market in China, and set the goal of opening hundreds of stores in mature urban and rural areas in China in the medium term.
Shanghai: C& plans to open a specialty store in China from 2007; A (China) Commercial Co., Ltd. recently held a supplier conference in Spring Hotel. Councillor C&A, a famous European fashion retailer; Direct purchasing in Asia (including Chinese mainland) has a history of more than 30 years. Except for suppliers of C & ampA and C&. A (China) has also established a local supply chain system for its upcoming business in China. Prior to this, C & ampa registered a wholly foreign-owned enterprise in China and obtained a retail business license.
H & ampm is from Hennes &; Mauritz's name, founded in 1947, now sells clothes and cosmetics in 24 countries around the world, with more than 50,000 employees. It may be rarely mentioned in Asia, but it is a household name in Europe. Based on sales volume, H & ampm is the largest clothing retailer in Europe, and its performance continues to rise even during the economic depression. Unusually, H &；; M doesn't have his own factory, and he maintains cooperation with more than 700 independent suppliers in Asia and Europe.
H & ampm can sweep the streets of Europe, thanks to the company's trinity concept of taking into account fashion, quality and price, as well as the policy of active expansion.
Parity is H &；; The road that m has always chosen. The company was founded in 1947, and the founder is the father of current chairman Stefan persson. At that time, H & ampm focused on parity, because the retail industry in Sweden, like most European countries, was always dominated by expensive department stores, so H & ampm suddenly opened a big red disk in the market.
H & ampM stores have diversified products, providing basic clothes that are popular with male and female consumers and children, and selling cosmetics at the same time. The average price of clothes in the store is only 18 USD. The company believes that parity can enable consumers to go to the store to buy new products every year or even every season. This strategy is most attractive to 15 to 30-year-old female consumers, who once owned it, not forever, hoping to catch up with the fashion at any time.
In order to reduce costs and maintain parity strategy, H&; M doesn't have its own clothing factory, and its manufacturing is completely outsourced to 900 factories. In order to get the best price, the company carefully selects the outsourcing targets, and these factories are scattered in 2 1 countries with the lowest wages in the world. Due to proper cost control, although the price of the company's products is low, the gross profit can still be maintained at around 53%.
In addition to the price card, H &；; M also plays the Volkswagen card. The company regards fashion as perishable food and must keep it fresh at all times, so the company strives to minimize its inventory and keep new products flowing. Therefore, new ideas must be quickly transformed into clothes, so that consumers can quickly buy clothes on the shelves and display them on the streets as fresh and fashionable clothes.
The brand of this enterprise ranks 10 1 in the top 500 world brands compiled by the World Brand Lab in 2006.