The first step is to close the relationship and gain trust. Speech suggestion: 1, "Have you ever had such troubles?" (Reproduce real life scenes, describe the actual problems of target customers, identify customer pain points or arouse customers' interest in solving problems and troubles); 2, "very suitable for small people, covering meat, showing white, yellow-skinned mother" (speaking of customers' hearts); 3. "Show the perfect shopping experience in the tone of customers who have bought products before (you can perform with actors to reproduce the real embodiment, or you can show the shopping experience with barrage in the form of live broadcast, preferably with celebrity spokespersons)".

The second step is to show strength. 1. Explain the uniqueness of your product or service carefully. No one has my advantage. Such as formula, awards, etc. 2. Eliminate all kinds of shopping worries of customers: "If you buy my goods, you can return them for seven days without reason." "If you return them, you can also enjoy freight refund insurance without compensation." I'm worried about what to do if it's not suitable after buying it. I bought it for someone else, and I'm worried that people won't like it, so as to eliminate the worries of customers. "After the purchase is expensive, the difference can be refunded within 15 days" (this can solve the worries of customers). In view of customers' worries about buying, we can improve and eliminate their worries by prescribing the right medicine and telling the corresponding solutions.

The third step, discount promotion. The rhetoric at this stage is to solve this "one step at a time" problem. The suggestions are as follows: 1. "Today, you can enjoy the gift package, including or full reduction, only for today!" Order now, and we can add a special service for you. 3. "If you place an order today, you can enjoy buying big and getting small, lifelong membership, double points and so on." . In short, the purpose of this step is to promote on-site orders. Even if the customer does not place an order, try to leave your own contact information, such as adding WeChat group, to further promote the conversion.