Uniqlo introduction
UNIQLO, whose English name is Uniqlo and Japanese pen name is ユニクロ, is the core brand of Japan Fast Retailing Company, which was founded in 1984. It used to be a small clothing store selling suits, but now it is a household name.
Liu Zairi, the current chairman and general manager, introduced the clothing sales model of hypermarket for the first time, and realized the low-cost operation of the store through the unique commodity planning, development and sales system, which triggered the hot sale of Uniqlo.
Uniqlo ranks 168 in the 20 18 Top 500 World Brands list.