Clothing management needs to keep pace with the times and keep up with the trend. Even if it is imitation, the imitation hat will naturally be removed after the brand word-of-mouth hype. If you want to stay in the fashion industry, you need designers with ideas and creativity, and exhibitors are also essential.
Operators need to start operations from infrastructure construction, have a detailed and comprehensive vision, and are not afraid that the goods are not good enough.
Think carefully about the following questions. Have you considered them?
There is no clear process for new product development/promotion.
The company lacks a standardized price adjustment management system.
There is no uniform standard for the operation of specialty stores.
A lot of market information is not quantified and fed back, and decisions are mostly based on perceptual knowledge.
The marketing department can't keep abreast of the company's production and inventory, which leads to the randomness of ordering.
The marketing department wants goods, but the sales department sometimes can't meet them, resulting in a high shortage rate. Some marketing departments place orders with the company in the name of customers.
The marketing department lacks information tracking of commodities.
Regional market positioning is not clear, lack of communication, leading to scattered sales outlets, unable to play a network effect.
There is no independent personnel department and a lack of complete personnel files.
Without an effective training system, the quality of personnel in various departments cannot be effectively improved.
There is no complete and unified assessment and reward system.
The business information of the application system is inaccurate and incomplete.
The payment for goods is unclear and classified randomly according to product categories, which leads to confusion between the payment for suits and shirts.
Finance can't grasp the money recovered by the branch in time, and there is a phenomenon of private storage of public funds.
The planning system is incomplete and lacks interconnection, so it cannot play an important role.
. . .
marketing
Points for consideration
Feasibility of fixing production by sales
Regional market division
point of sale
Price adjustment system
Group customer management method
New product development and promotion
supply chain
Key points to consider:
Establish a regional distribution center
Raw and auxiliary materials procurement management system
Supplier management
plan
Points for consideration
Sales forecast and plan
financial budget
procurement plan
Distribution plan
Control and accounting
Points for consideration
accounting
financial management
inside audit
organization
Points for consideration
Regional responsibility
Branch/marketing model
Training, evaluation and selection of marketing personnel
information
Points for consideration
Establishment of electronic marketing network
Reduce risks in the implementation process.
The essence of any change is the process of realizing qualitative change through the continuous accumulation of quantitative change. The gradual reform method can adjust the whole organizational structure of enterprises to adapt to changes and ensure that changes will bring substantial results.
Gradual input of resources
If the reform process is carried out in stages, enterprises can avoid investing too much manpower and material resources at one time, and they can recover their investment as soon as possible through some quick-win schemes during the stage.
Maintain the relevance and consistency of the changed contents.
Enterprise management has a strong order. To change the status quo, we must change it from simple to deep, and the method of changing in stages can keep the enterprise changing.
Clarify the development strategy of the core marketing network (sales network and supply chain) of XX brand marketing system.
Design the overall framework of marketing network
Construct a XX brand characteristic marketing expressway (network) with smooth logistics channels and efficient sales network.
From establishing core competitiveness to perfecting market mechanism.
Extend the marketing network forward, design and implement the customer service and customer relationship management of XX brand.
Extend the marketing network backward and strengthen supplier management and procurement management.
Support the establishment of marketing ability with perfect organization and advanced information system.
Based on the marketing high-speed network, we can flexibly plan the brand strategy and locate the highly competitive product structure.
Through the close combination of promotion and products, we can put the right products in the right market and buy them for the right customers.