Night view of London
I. Overview of Lunjiao Street
Lunjiao is located in the central city of Shunde District, Foshan City, Guangdong Province, with a total area of 59.2 square kilometers and a total population of about195,000. It is one of the main jewelry processing bases in China, which performs county-level administrative functions. It has a perfect land and water transportation network and a unique investment environment and industrial advantages. Since the reform and opening up, ethics culture, education, health and urban construction have flourished, and economic construction and industrial upgrading have been steadily promoted, forming an industrial pattern in which six industries, such as electronic household appliances manufacturing, woodworking and glass machinery and equipment manufacturing, textile and clothing manufacturing, paint and plastic manufacturing and building materials and furniture manufacturing, are coordinated. 20 1 1 The industrial output value of enterprises above designated size in Lunjiao was 38.756 billion yuan. In recent years, it has successively won the honorary titles of "Strong Education Town in Guangdong Province", "National Health Town", "Hometown of Woodworking Machinery in China", "Hometown of Machinery in china glass" and "China Jewelry and Jade Jewelry Characteristic Industrial Base".
Second, the development history of Lunjiao jewelry industry
Lunjiao jewelry industry is one of the birthplaces of Chinese jewelry investment. As early as 1988, Mr. Zheng Yutong, Chairman of Hong Kong New World Development Co., Ltd., invested in Lunjiao (Chow Tai Fook) Jewelry and Diamond Processing Factory to produce and process jewelry for export.
Driven by Chow Tai Fook, Zhou Shengsheng and other Hong Kong-funded jewelers have set up factories in Lunjiao one after another, and established a number of production enterprises mainly engaged in 999.9 pure gold jewelry, platinum jewelry and diamond processing, supplemented by precious stones, jade articles, Nanyang pearls and other products, forming jewelry production and sales led by listed companies such as Chow Tai Fook and Zhou Shengsheng, and well-known domestic brands such as Wanhui Jewelry.
After more than 20 years of development, the long history and rich technical accumulation of Lunjiao have laid a solid foundation for the jewelry industry of Lunjiao. Under the impetus of Lunjiao Sub-district Office, Lunjiao Jewelry Merchants Association was established in March, 2008, with more than 70 member enterprises. At the beginning of 2008, Mr. Zheng Yutong donated 3 million yuan to support the jewelry major of Lunjiao Zheng Jingyi Vocational School, and trained more professionals for the development of Lunjiao jewelry industry. Jewelry industry has developed into a pillar industry of the economic development of Lunjiao and a characteristic industry of Shunde.
Exterior elevation renderings of Chow Tai Fook Exhibition Hall
Trend chart of output value growth of Lunjiao jewelry industry
Wanhui jewellery
Hehe International Jewelry Creative Center renderings
Third, the development of the jewelry industry of Lunjiao from 2006 to 2011year
1. Data analysis of jewelry industry
In recent years, the development of Lunjiao jewelry industry has shown a steady growth trend. From 2006 to 20 1 1, the growth scale of jewelry industry is between 20% and 30%, which is in a period of rapid growth: the output value of jewelry industry has increased from 2.96 billion yuan to1506.6 billion yuan, an increase of four times, and the tax revenue has increased from 35.65 million yuan. According to statistics, In 20 1 1 year, the industrial output value of enterprises above designated size reached 38.756 billion yuan, of which the total output value of jewelry industry reached1506.6 billion yuan, accounting for 38.9% of the total industrial output value of the whole street, with a year-on-year increase of 28.3%, and the number of employees in the related jewelry industry reached 6,953.
2. Key projects of the base
(1) Hehe International Jewelry Creative Center
The construction area of the project is about 30,000 square meters, and the function of the whole creative center is positioned as a comprehensive creative design base integrating creative design, production, processing, exhibition, sales and tourism.
Hehe International Jewelry Creative Center is a modern service industry gathering area with jewelry creative design as the core and providing high-end value-added services for the jewelry industry. The Creative Center takes the operation of professional operating companies as the core, innovative design, production and sales of jewelry as the core, international jewelry fashion design enterprises as the focus, based on "world luxury goods, made in Shunde", gives full play to the agglomeration effect, provides innovation and trading platforms for design and production enterprises stationed in the center, and strives to become an international trend vane, forming a brand-new personalized boutique design and processing base and an international fashion jewelry brand base. Hehe International Jewelry Creative Center focuses on building four bases: international fashion jewelry brand base; Innovative boutique design and processing base; High-quality handicraft production enterprise base; Innovative jewelry leisure consumption base. Create eight platforms: jewelry trading platform; Financial service platform; Achievement transformation service platform; Service platform for talent introduction and training; Brand introduction platform; Jewelry quality appraisal service platform; Jewelry logistics service platform; Environmental protection service platform. There is a large jewelry exhibition hall in the Central Park, and large jewelry exhibitions are held regularly, attracting buyers, suppliers, manufacturers and sellers from all sides to gather together, and providing quality appraisal and logistics distribution services to create a comprehensive jewelry exhibition with local characteristics.
(2) Chow Tai Fook Park
Chow Tai Fook Jewelry Co., Ltd. is a leading enterprise in the jewelry specialty industry of Lunjiao, which belongs to Chow Tai Fook Group with total assets exceeding 5 billion US dollars. On 20 10, the company successfully applied for the regional headquarters of Lunjiao, covering an area of over 50,000 square meters and employing more than 4,000 people. At present, the company's products are 99.99 pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearl jewelry and so on. In addition to domestic sales, products have been selling well in Southeast Asia market with their novel ideas, high quality and service, ranking first in the market every year. It was recognized as the headquarters economic enterprise in Shunde District.
Chow Tai Fook Group actively develops the jewelry culture industry, investing 6.5438+million dollars to build the "Chow Tai Fook Jewelry Culture Exhibition Center" in Lunjiao, with a construction area of 654.38+03859 square meters. It is planned to be completed in August, 20654.38+03. Build the center into an experience center integrating jewelry culture, design, technology and tourism, and further expand the concept of jewelry culture industry.
Gold Award in the 1st Jewelry Design Competition "Dancing Snow"
(3) Zhou Shengsheng Park
Zhou Shengsheng Jewelry (Foshan) Co., Ltd. is a wholly-owned subsidiary invested and established by Zhou Shengsheng Group International Limited ("Zhou Shengsheng Group") in the Mainland. Founded in 2002, it is the main product research and development, production and supply base of Zhou Shengsheng Group in the Mainland, and the regional jewelry retail business center. At present, the company's business scope is to produce and process gold jewelry, platinum, sterling silver, jewelry, jade, diamond jewelry products, high-grade handicrafts, watches and clocks, and provide after-sales service.
In 20 12, Zhou Shengsheng group established its headquarters in Zhou Shengsheng, China, which is the jewelry innovation design center, product and technology research and development center, advanced technology production center and market distribution center of Zhou Shengsheng group in mainland China, Hongkong, Macau and Taiwan Province province. The project covers an area of 28,000 square meters (about 42 acres). The total investment of Foshan Company increased by12.5 million USD, and the registered capital increased by 10 million USD. It was recognized as the headquarters economic enterprise in Shunde District.
(4) Wanhui Jewelry City
Wanhui Jewelry originated in Hong Kong and owns famous brands such as Wanhui Jewelry, Genimanu, CISILY and DIF++. At present, nearly 100 chain stores have been opened, covering more than ten provinces and cities across the country. At present, the company has developed into one of the important jewelry brands in China.
The company innovated business philosophy, introduced experiential consumption mode, integrated tourism and jewelry production and marketing resources, and invested about 60 million yuan to build Wanhui Jewelry City. Wanhui Jewelry City covers an area of about 30 mu, and has an ornament area, a diamond area, a popular science area, an entertainment area, a production exhibition area, a scientific research area and a testing area. With the theme of diamonds, the city shows the processing history, production technology and industrial form of diamond inlaid jewelry, and provides refined services such as popular science education of diamond culture, viewing experience and product customization to fully meet the individual needs of customers.
Wanhui Jewelry City takes cultural tourism as the core, perfectly combines leisure and sightseeing elements, and takes Shunde jewelry culture as the foundation, at the same time, it meets people's growing demand for jewelry consumption, cultural traceability and visiting the ancient and exploring the strange. It marks the transformation and upgrading of Lunjiao jewelry industry from traditional processing to creative design and jewelry culture industry, and injects new connotation into traditional tourism.
3. Festival activities at the base
(1) Jewelry Creative Design Competition
In order to enhance the creative design ability of Lunjiao jewelry industry, promote the upgrading of jewelry industry and promote the development of Shunde creative industry, Lunjiao Sub-district Office organizes and holds the "Lunjiao (China) Jewelry Creative Design Competition" every year. In the two consecutive Shunde Lunjiao (China) Jewelry Creative Design Competition held on 20 10 and 20 1, * * received nearly 600 outstanding works from all over the country, including Hong Kong, successfully established an exchange platform for jewelry creative design, excavated a group of outstanding jewelry design professionals, and attracted more jewelry design talents from the whole society. At the same time, it also effectively spread the design value concept and effectively promoted the development of Shunde's creative industry. The launching ceremony of the 3rd Jewelry Design Competition was held in August 20 12. Co-sponsored by China Jewelry and Jade Industry Association and Shunde District People's Government, it was included in the jewelry special competition of the 6th Guangdong Provincial Governor's Cup Industrial Design Competition, which greatly enhanced the influence, grade and connotation of the creative design competition.
Li Ziwen, secretary of the Party Working Committee of Lunjiao Street, Shunde District, delivered a speech at the Shunde Lunjiao Jewelry Industry Investment Fair.
(2) Industry Matchmaking Fair
In order to better introduce the development status and investment environment of Lunjiao jewelry industry to colleagues at home and abroad, build a platform for exchanges and business negotiations between enterprises, improve the jewelry industry chain, and coordinate and assist Lunjiao Street to hold "industry matchmaking meetings" on a regular basis. 20 12 On August 8th, Lunjiao Street held the "Shunde Lunjiao Jewelry Industry Investment Fair" in Hehe International Jewelry Creative Center. Nearly 100 jewelry companies, including famous brands such as Chow Tai Fook, WCJ and Wanhui Jewelry, participated in the exhibition to seek more development opportunities. Among them, 9 companies including Junyixing, Best and Wanxing signed agreements with the center. These nine enterprises include e-commerce, raw material suppliers, local enterprises, and foreign brands such as Hong Kong, Shenzhen and Panyu. At the same time, Lunjiao Jewelers Association will sign a strategic partnership agreement with China Construction Bank to provide financing support for the platform and enterprises.
(3) personnel training
In order to promote the further innovation and development of Lunjiao jewelry industry and realize the leap-forward development of Lunjiao local economy, especially the pillar industry jewelry industry, personnel training and reserve are carried out. By organizing the annual "Jewelry Design Training for Jewelry Enterprises", designers can understand the current weather vane of international jewelry design, grasp the development trend of the international jewelry industry, improve their understanding and application of the basic elements, styles, materials, structures and techniques of jewelry design, break through the traditional design thinking, stimulate creative inspiration, and effectively promote the further innovation and development of the jewelry industry of Lunjiao.
4. Advantages of base development
(1) Advantages of government support
At present, the jewelry industry has become a pillar industry in the economic development of Lunjiao, and it has been listed as a key development industry by Shunde District and Lunjiao Street. 20 12 Sub-district Office issued Supporting Measures to Promote the Development of Jewelry Industry (Shunlun Sub-district Office No.2006/2007) 20 124 1), and formulated the development plan of jewelry industry, promoted the transformation and upgrading of the industry, and cultivated a healthy jewelry industry cluster. The planned projects include "Jewelry Exhibition Cultural Center", Hehe Jewelry Creative Base, electronic trading platform, etc., and actively promote the joint development of jewelry industry and tourism.
(2) Regional location advantage
From Guangzhou-Zhuhai Intercity Rail Transit, Guangzhou-Zhuhai West Line Expressway, Foshan First Ring Road, National Highway 105, National Highway 325 to Bigui Road, etc. These important traffic arteries are integrated. Lunjiao, located in the core of Guangfo metropolitan area, has the geographical advantage of "cornucopia", which will provide a more favorable development environment for Lunjiao's industrial economy and an unprecedented development opportunity for Lunjiao to develop the tertiary industry. With the completion of Nansha Port, Guangzhou-Zhuhai Light Rail and Foshan First Ring Road, the west wing of the Pearl River Delta will develop rapidly. Lunjiao is located in the "light rail economic belt" and the "economic core belt of Guangfo metropolitan area", and its location advantage is more obvious.
(3) New advantages of creative design and technology.
In recent years, the investment in R&D, design and technological innovation in jewelry industry has increased year by year, and advanced design concepts at home and abroad have been actively introduced to design a number of jewelry with unique charm, which has been well received by the market. Lunjiao Sub-district Office organizes and holds the "Lunjiao (China) Jewelry Creative Design Competition" every year. At the same time, it takes the creative design competition as an opportunity to encourage enterprises to strengthen technological innovation, improve production equipment and continuously enhance their competitiveness.
(4) Brand advantage
Lunjiao owns two listed companies, Chow Tai Fook Jewelry and Zhou Shengsheng Jewelry, and owns famous brands such as "Wanhui Jewelry". Among them, Chow Tai Fook also won the honorary titles of "China Famous Trademark", "China 500 Most Valuable Brands" and "China Top Brand List". Wanhui Jewelry has become a "famous brand in China" and a "favorite jewelry brand of Foshan citizens".
(5) the economic advantages of the headquarters
20 12 design competition press conference
Lunjiao Jewelry Industry Investment Fair
Lunjiao Street has effectively promoted the development of corporate headquarters economy in jewelry industry. Chow Tai Fook and Zhou Shengsheng are recognized as headquarters economic enterprises in Shunde District, especially after Chow Tai Fook established the headquarters enterprise, the production and sales scale has been greatly improved. At present, Wanhui Jewelry is organizing to declare the headquarters enterprises.
(6) Advantages of human resources and personnel training
Lunjiao jewelry industry has a group of experienced employees in material selection, processing and design. Zheng Jingzhi Vocational and Technical School of Lunjiao offers the specialty of jewelry processing and management, adopts the training mode of "combining work with study", reaches school-enterprise cooperation with Lunjiao jewelry enterprises such as Chow Tai Fook and Zhou Shengsheng, establishes practice bases, and directionally trains talents. At present, the enterprise is jointly building a "Jewelry Training Base" with China Geo University (Wuhan).
Four. Outstanding problems in development
1. Uneven development among enterprises
Lunjiao Jewelry Industry Chamber of Commerce * * * has more than 70 member enterprises, and the total sales in 2065.438+065.438+0 reached 65.438+05066 billion yuan, accounting for 38.9% of the total industrial output value of the whole street. Among them, Chow Tai Fook Jewelry Company and Zhou Shengsheng Jewelry Company account for about 90% of the total industrial output value of Lunjiao jewelry industry. It can be seen that the total production and sales value of Lunjiao jewelry industry is mainly concentrated in two large jewelry enterprises, and other enterprises mainly process materials and export foreign brands. These enterprises have few independent brands and unbalanced development.
2. The industrial chain needs further development and improvement.
At present, the jewelry owners of Lunjiao are engaged in design, production and processing, and they are in the middle of the industrial chain, forming an industrial pattern with big middle and small two ends. Upstream and downstream supporting services need to be further improved and developed. The jewelry industrial park planned and constructed by Lunjiao can improve its industrial chain to a great extent, so its planning and construction is particularly urgent and important for the development of Lunjiao jewelry industry.
Five, the jewelry industry "Twelfth Five Year Plan" development plan and major initiatives
1. Development direction of Lunjiao jewelry industry cluster
(1) an internationally competitive jewelry manufacturing base;
(2) Cultivate the regional brand of "Lunjiao Jewelry" and expand the chain operation of domestic jewelry;
(3) Focusing on the jewelry industry, promoting the upgrading of tourism, food, entrepreneurship, finance, industrial design and other industries;
2. The development goal of Lunjiao jewelry industry
Overall goal: By 20 17, the total industrial output value of the jewelry industry of Lunjiao will exceed 27.72 billion yuan, with an average annual growth rate of 13%. Jewelry enterprises spend 5 ‰ of their sales on creative design, technological innovation, technological transformation and R&D investment. There are 2 well-known trademarks1~ in China, 2 ~ 3 internationally renowned brands and 2 ~ 3 headquarters economic enterprises. Except Chow Tai Fook, Zhou Shengsheng and Wanhui Jewelry, the contribution of other jewelry production and processing enterprises to the total output value of the jewelry industry has increased significantly.
3. Specific plans and measures for developing the jewelry industry cluster of Lunjiao.
(1) Build an internationally competitive jewelry manufacturing base.
First, the implementation of standardization strategy, the establishment of ethics jewelry industry standards.
In recent years, the government of Lunjiao Street has vigorously promoted the standardization strategy, which has gradually transformed the traditional production mode of Lunjiao jewelry enterprises into mechanized and standardized production mode, and gradually established the technology and product standards of enterprises. In the next five years, incentive measures will be taken to help jewelry enterprises realize standardized operation, establish the standards of the jewelry industry of Lunjiao and compile the technical standard system of the jewelry industry of Lunjiao.
Second, develop patented technology and protect the intellectual property rights of Lunjiao jewelry enterprises.
First, through the organization and implementation of scientific and technological projects, improve the core competitiveness of jewelry enterprises. Improve the scientific and technological innovation system of enterprises and improve their scientific and technological innovation ability.
The second is to strengthen policy guidance and set up a grant fund for the promotion and implementation of Lunjiao patents and patent applications as soon as possible. Establish an interest incentive mechanism to promote scientific and technological innovation by using intellectual property system, give play to the guiding role of intellectual property in scientific and technological management, and establish and strengthen the proportion of intellectual property in enterprise scientific and technological evaluation system. Set up special funds to support domestic and foreign invention patent applications.
The third is to establish and improve the comprehensive service system of patent consultation, agency, intermediate promotion and patent literature service, and form a patent management network and service network.
Fourth, do a good job in patent pilot and advanced units, lead by examples, and promote the rapid improvement of scientific and technological innovation ability.
The fifth is to establish the intellectual property alliance of Lunjiao jewelry industry.
Sixth, the intellectual property rights in the jewelry field cover a wide range, and different legal protection methods should be chosen according to different jewelry design and processing technology.
Third, develop the jewelry customization industry.
First, use platforms such as Jewelry Creative Industry Park to create and introduce enterprises capable of customized jewelry processing, and actively carry out customized jewelry business.
The second is to create a regional brand of "Lunjiao Jewelry", so that relevant customers can fully understand the technical advantages of Lunjiao jewelry enterprises in the field of design and processing, as well as the advantages of ensuring the quality of customized products.
Third, relying on Zheng Jingzhi's jewelry major in vocational and technical school, combining school with enterprise, and cultivating a group of outstanding design and processing talents.
The fourth is to formulate preferential policies, strengthen international exchanges, and introduce enterprises with international vision and strong design and processing capabilities from abroad to set up studios in Lunjiao to promote the development of jewelry customization industry.
Fifth, formulate corresponding measures, strive for the establishment of scientific and technological projects by governments at all levels, encourage jewelry enterprises to introduce and develop customized services through network resources and computer 3D animation, and improve their technical capabilities in designing three views, CAD plate making, CAD modeling, finished product processing and QC (quality) control.
6. Lunjiao Jewelry Chamber of Commerce and enterprises regularly hold salons and lectures on high-grade jewelry appreciation and high-grade jewelry customization to publicize the culture and concept of jewelry customization and attract more consumers of jewelry customization.
Fourth, deepen cooperation between Industry-University-Research and popularize new technologies, new processes, new materials, new achievements and new equipment.
First, vigorously support school-enterprise cooperation, carry out technical cooperation and tackle key problems, and popularize new technologies, processes, materials, achievements and equipment.
Second, cooperate with relevant universities in China, and strive to increase 3 ~ 5 professors and doctors of jewelry discipline as science and technology commissioners in Lunjiao jewelry enterprises in the next five years.
The third is to set up a special reward fund to reward experts from universities, research institutes and business leaders who have cooperated with Lunjiao jewelry enterprises and achieved outstanding scientific and technological innovations.
Fourth, actively support universities and enterprises to jointly declare all kinds of scientific and technological projects of governments at all levels, and give corresponding matching financial support to those key scientific and technological projects involving the jewelry industry of Lunjiao.
Fifth, build a jewelry creative park and cultivate modern industrial communities.
The first is to build a jewelry creative park. Lunjiao Street Government and Creative Center will use all kinds of resources to guide enterprises in the park to carry out scientific and technological innovation in various ways to improve production and technical level.
The second is to intensify publicity and promotion, extensively attract investment at home and abroad, attract domestic and foreign jewelry enterprises with strong creative design ability, high production level and wide market expansion to operate in the park, upgrade the industrial grade of Lunjiao jewelry industry and continuously expand industrial clusters.
The third is to increase government support, and strive to concentrate the functions of customs, foreign trade, quality inspection, customs declaration, insurance and escort in the creative park within two years, so as to provide enterprises with a real one-stop service integrating examination and approval, contract filing, verification, customs clearance, inspection and escort.
Gold Award in the 2nd "Ancient and Modern" Jewelry Design Competition
(2) Improve the ability of scientific and technological innovation and creative design.
First of all, establish jewelry creative design center and design studio.
One is to establish a jewelry design creative center, which can be invested by jewelry enterprises or society, or it can be established in the form of joint construction between enterprises and design units.
The second is to encourage star designers or Lunjiao enterprises to establish jewelry design studios, and Lunjiao jewelry design creative center can also be jointly established by these studios.
The third is to provide preferential policies, create a good environment, and attract outstanding designers at home and abroad to set up jewelry design studios in Lunjiao.
Fourth, the Jewelry Design Creative Center and the Jewellers Association regularly hold various jewelry exhibitions, hold professional lectures, conduct designer exchanges and constantly introduce new designs by using Chow Tai Fook Enterprise Exhibition Center, Wanhui Jewelry City and other venues.
Second, establish a jewelry material engineering technology center.
The first is to establish a jewelry material engineering technology center, which can rely on jewelry enterprises or enterprises to cooperate with universities.
The second is to provide preferential policies, create a good environment, attract domestic and foreign material experts to work in the material engineering technology center, and design and develop new jewelry gold alloys according to the characteristics of the jewelry industry.
Third, Material Engineering Technology Center should vigorously promote cooperation in Industry-University-Research, cooperate with domestic universities, Chinese Academy of Sciences and Beijing Institute of Nonferrous Metals to develop new gold alloys for jewelry, promote the transformation of scientific and technological achievements in universities and research institutes, and realize industrialization in Lunjiao.
Fourthly, the "Material Engineering Technology Center" should not only develop new jewelry materials, but also develop auxiliary products related to jewelry according to market demand, such as jewelry cleaning solution and protective solution, so as to enrich the composition of the jewelry industry chain of Lunjiao.
(3) personnel training
First, strengthen the construction of jewelry specialty in Zheng Jingzhi Vocational and Technical School.
First, further clarify the talent training objectives, determine the teaching content and curriculum, and revise and improve the teaching plan and syllabus according to the training objectives and the development status and trend of the jewelry industry cluster of Lunjiao.
The second is to formulate relevant policies and measures for talent introduction and training, constantly attract relevant professionals at home and abroad, and enrich and improve the professional level and teaching level of professional teachers.
Thirdly, the Lunjiao street government, schools and Lunjiao jewelry enterprises cooperate with each other and adopt various ways (including adopting 2+ 1 school-running mode) to solve specific problems such as the age limit of employees in jewelry enterprises during students' internship, and strengthen and improve the teaching mode of combining theory with practice.
Fourth, broaden students' knowledge in various ways, strengthen the construction of courses such as literature and history, aesthetics and foreign languages, and strengthen students' quality education, so that students can understand local customs, traditional cultures, modern fashion culture (including Lingnan culture) and stimulate their creativity and design potential.
Fifth, through the communication with the education management department and the school's own efforts, create conditions, strive to successfully run a jewelry professional junior college class within three years, improve the school's running level and level, attract more outstanding students to study, and provide higher-level professionals for the jewelry industry of Lunjiao.
Sixth, carry out scientific and technological research to improve the professional level of teachers. The improvement of professional teachers' scientific research level is the key to improve their overall level. Encourage teachers to actively participate in technological research and development of jewelry enterprises, support professional teachers to join jewelry enterprises and jointly declare various government scientific and technological projects in the form of Industry-University-Research cooperation. Starting from 20 13, we will strive to establish 1 ~ 2 scientific and technological projects every year.
Second, formulate and implement relevant policies and measures to introduce talents, attract outstanding design and scientific talents in the jewelry industry at home and abroad, encourage designers to start businesses, and increase the introduction of innovative scientific and technological talents and talents from small and medium-sized enterprises.
(4) the construction of jewelry tertiary industry
First, strengthen the interaction between production and city, effectively grasp the opportunity of project development and urban upgrading, comprehensively use various modes such as urban complex, give play to local characteristics and advantages, and create a "street of famous products and jewels".
Second, take advantage of the opportunity of the "three old transformations" of woodworking machinery city to establish a jewelry creative park and a wholesale market.
First, establish a jewelry creative park, introduce enterprises with strong design and processing capabilities at home and abroad, establish technical intermediary service institutions such as jewelry design centers, appraisal centers and material centers, and especially encourage outstanding designers to start their own businesses.
The second is to build a modern service building and introduce customs, foreign trade, quality inspection, customs declaration, insurance and escort departments to provide enterprises with "one-stop" services integrating examination and approval, contract filing, verification, customs clearance, inspection and escort.
Third, establish training and exchange bases in areas where small and medium-sized enterprises are concentrated to improve the design and processing level of technical personnel of small and medium-sized enterprises.
The fourth is to build a jewelry wholesale market in a timely manner.
Third, build a jewelry network of Lunjiao and an e-commerce platform for enterprises.
E-commerce is a necessary means to improve the competitiveness of jewelry enterprises at present, and it is also the future development trend of jewelry industry. In the jewelry industry, e-commerce can achieve many functions, such as brand promotion, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation, transaction management and so on. The realization of these functions can provide great support for the regional brand building of Lunjiao jewelry and the sustainable development of jewelry enterprises. Including: building a business platform of Lunjiao Jewelry Network and building a regional brand of "Lunjiao Jewelry"; Encourage and assist Lunjiao jewelry enterprises to build an e-commerce system platform; Introduce, research and develop high technology, and improve the display level of enterprise e-commerce platform.
Fourth, develop the jewelry logistics industry of Lunjiao.
With the continuous development of domestic logistics industry, the business volume of jewelry logistics has also increased rapidly. There are two main forms of logistics in jewelry industry: one is the self-operated logistics company of chain enterprises, such as Chow Tai Fook Group. The other is the logistics outsourcing of jewelry wholesale industry. The logistics of chain enterprises is more systematic, and the traditional service mode of logistics outsourcing is increasingly challenged. To develop Lunjiao jewelry logistics industry, we should establish or introduce professional logistics companies.
Large jewelry processing enterprises in Lunjiao have their own logistics systems. With the development of Lunjiao jewelry industry cluster and the completion of Hehe Jewelry Creative Park, Lunjiao should establish or introduce more than two professional jewelry logistics enterprises within two years to expand the scale of Lunjiao jewelry logistics.
Fifth, vigorously develop professional exhibitions and design competitions.
In the coming 10 year, Lunjiao will vigorously promote the exhibition industry in the jewelry industry, continuously improve the level of "China (Lunjiao) Jewelry Creative Design Competition", and expand the popularity and influence of exhibitions and competitions;
First, the street government sets up a special fund of 300 thousand yuan every year to support the holding of jewelry exhibitions and jewelry creative design competitions;
The second is to hold the annual (or biennial) "Lunjiao Jewelry Tourism Culture Festival". The main contents of the "Cultural Festival" include Lunjiao Jewelry International Exhibition, China (Lunjiao) Jewelry Creative Design Competition, China (Lunjiao) Jewelry Processing Skills Competition, and tourism activities with the jewelry city-Shunde Lingnan cultural customs-Xiangyun yarn-making technology as the main content.
Third, "Lunjiao Jewelry International Exhibition" should not only display jewelry products, but also add new jewelry materials, jewelry processing equipment and other contents, and introduce the achievements of modern high-tech fields into the jewelry industry.
(5) International exchanges and cooperation
First, actively carry out exchanges and cooperation with Vicenza in Italy to improve the creative design and processing level of Lunjiao jewelry enterprises.
The second is to strengthen cooperation with relevant scientific research institutes in the United States and develop new jewelry materials.
Thirdly, through cooperation with overseas institutions such as Vicenza Gold and Jewelry Design School, a junior college class of jewelry design was set up in Lunjiao Zheng Jingzhi Vocational and Technical School.
The fourth is to organize Lunjiao jewelry enterprises to participate in relevant international jewelry exhibitions and promote the brand of "Lunjiao Jewelry".
The road to the construction of China's jewelry and jade jewelry characteristic industrial base