If we want to completely solve the dilemma of clothing export, we must suit the remedy to the case and solve these two problems well. Find your own advantages again. At present, most garment foreign trade companies still play the role of "contact" between foreign businessmen and processing plants, and are basically in a passive position in receiving orders, placing orders and delivering goods. If garment foreign trade enterprises do not strive to improve the added value of their products, they will not be able to gain the initiative in the market, and they can only passively adopt the price reduction strategy to adapt to the market competition. This state will not last long. Therefore, enterprises should strengthen product design and development, strive for independent brands, increase added value of products and improve competitiveness. 1. Design the extended style according to the customer's samples. Now many foreign trade enterprises are producing according to the style drawings or sample clothes provided by customers. But after a period of contact with customers, we will have a certain understanding of their styles and preferences. The company should take some positive measures to design some styles and sell them to customers. For example, sometimes a customer brings a single item of clothes, and if it is extended to design a series of clothes, it may satisfy the customer and accept it. This will not only expand orders and increase profits, but also show the strength of the company invisibly. Even if the style is not selected, customers will feel the enthusiasm and positive working attitude of the company. 2. Improve the innovative ability of product design. The innovation of clothing products is mainly fabric and style. First of all, we should pay attention to the renovation of fabric varieties and keep up with the international fashion trend. China imports a large number of fabrics from abroad every year to meet the needs of customers. Foreign trade companies should try their best to develop some innovative fabric cooperative factories to help them develop high-quality, diversified and fashionable new fabrics. In addition, attention should be paid to the updating and development of post-finishing, such as printing and dyeing, washing and other technologies. The quality of finishing technology will directly affect the quality and overall effect of clothing. Some domestic companies sometimes cancel orders because they can't meet this requirement. Secondly, we should strengthen the "overall design" power of clothing products, that is, we should not only rely on the inspiration of a single designer, but also rely on the wisdom of design and development teams composed of people of different levels and knowledge structures, such as design, technology and market. The development team can collect and analyze the corresponding fashion trends and market information for the export market, and actively provide self-designed styles and even sample clothes for foreign investors to choose. At present, some clothing foreign trade companies have begun to work in this direction. Some enterprises have set up design and development teams in corresponding countries or regions to directly obtain first-hand popular information, improve the chances of winning the bid and raise the overall price of exported garments. 3. Companies with strong market strength should actively explore new markets, pay attention to large-capacity markets and cultivate market development; And some weak companies should look for opportunities, use their own advantages, find a breakthrough, and concentrate on attacking the weak links of strong companies to eat away. No matter how strong the competitors are, their products or services will inevitably be insufficient.