The basic style is the low-end fashion brand under the retail giant Wal-Mart. Wal-Mart is responsible for brand operation, and then the products are handed over to some garment factories along the coast of China for OEM production. The products are mainly in leisure style. Including T-shirts, jeans, casual pants, sportswear and other series. All products are sold in Wal-Mart and Trust-Mart.

Due to its high quality, low price and strong novelty, and relying on Wal-Mart's powerful terminal sales network, the basic models have performed well in major Wal-Mart supermarkets and trust-mart stores in China in the past two years.