In this case, the price usually becomes an indicator to measure the value of goods. Because it is expensive, it is good, and because it is good, it is expensive. Although the two are opposite causality, they are not contradictory. Therefore, behind the high ticket price of the cinema, the goods behind it, that is, the viewing service, deserve such a high ticket price and are recognized by the audience, so the audience is willing to buy it.
Brand advantage
If products want to be profitable, "positioning" is a topic that can never be avoided. From products to brands to markets, today's brands have been firmly linked to "positioning". Similarly, there are brand advantages behind high box office cinemas.
"Everything takes the audience's viewing value and viewing experience as the core" is the core service concept of Wanda Studios, and all its operations and marketing are also carried out around this core concept. The brand concept advocated by CGV is "beyond movies" to provide customers with enjoyment and fun beyond watching movies. Jinyi Studios has been adhering to the business philosophy of "showing the charm of movies and spreading movie culture" and constantly creating first-class movie enjoyment space for the audience. ......
What does CGV mean? CGV means 1. CGV is an international professional chain cinema operator and a high-end cinema brand. Established in 1996, CGV is a subsidiary of CJ Group, which operates the largest multi-hall cinema in Korea, and is headquartered in Seoul. 1In April 1998, CGV opened the first multi-hall cinema in Korea and introduced it to the east of Seoul for the first time. At the end of 2006, CGV opened the first cinemas in China in China and Shanghai, and in June 20 10, it set up the first cinema of its North American branch in Los Angeles, California, and in July 20 1 10, it acquired Megastar, the largest chain cinema in Vietnam.
2. As of 20 19, CGV has more than 530 high-end cinemas and more than 3,900 high-quality screens in 8 countries and regions including China, Korea, Vietnam, the United States, India and Turkey.
The experience of CGV Star International Studios Indigo Store came to the cinema on the fourth floor along the escalator in Indigo. As soon as I came up, I was shocked by the arched ceiling, which was full of yellow light bulbs. It changed the dim decoration style of the cinema and was full of European classical style ~
On the left hand side of the elevator is the ticket area, which is actually an independent cubicle. Does it feel like the ticket hall of the railway station? British style! I don't know why, but I thought of King's Cross Street Station. . .
The right hand area is the sales area. At this time of noon, there is no one. I ordered a cup of coffee, but I ate very little. In fact, the only coffee is Nestle's coffee machine, American coffee and latte, so don't count on it. What about the British style, dear? The coffee is hot, and there is no insulation cover. I felt a little despised, but the staff gave two napkins to cushion it, which was ok.
There is a coffee bar in the cinema, which sells some light meals, cakes and coffee. There are two long tables and chairs everywhere in the hall, where you can sit and eat. Finally, I don't have to stand and wait for the opening. The entertainment facilities are quite complete and the waiting period is not boring.
The bathroom is also full of British style. At first I saw the toilet inside, so I ran away with some wild animals. Few girls like to use the toilet outside except those with bad legs and feet, okay? ! But when I went in, I found a surprise. There is a cushion cover! ! Great! When I press it, I change it. If I want to press it several times, I will. . . After eating comfortably, I can smell the faint fragrance, and there is no smell in the toilet.
Enter the venue 10 minutes before the opening ceremony, wait two minutes before entering the venue, no need to enter the venue to broadcast, sign in, send glasses, slow down.
After the movie, I followed the crowd and signs all the way to the lobby of the cinema with an empty paper cup and a pair of glasses in my hand. Well, according to the plot, at the end, shouldn't a cleaner stand at the exit to recycle garbage, and a staff member stand by to collect glasses to say goodbye? Why is it all gone What do these mean? Can I take my glasses home? Is it necessary to be responsible for moral inspection when upgrading cinema functions? As a qualified Miyoshi student, I still obediently returned my glasses to the staff at the ticket booth. I found the trash can in the sales area and finally stuffed the paper cup into it with a hard plug. . . The trash can is flip, and the opening turned out is a little small. Brother paper cup, you were rejected by your trash can ~
There are many kinds of seats in CGV cinema. Excuse me, great gods, what is the difference between these seats? The difference between cgv International Studios: The width of cinema cgv International Studios generally means more comfortable, more spacious or the seats can be leveled. For such seats, cgv International Studios will have more space. The first-class seat is the best place to watch a movie, that is, the middle seat or the seat with the best viewing effect. The cinema should choose the seats in the middle, not the seats on both sides.
The angle of view of the middle seat is relatively positive, and the seats on both sides should squint when watching movies, and their eyes are tired. The seat is not as far forward as possible. If the seat is too front, your eyes will be tired when watching movies. In cgv International Studios, you may have to hold your head high and your neck will be uncomfortable.
relevant information
Since the opening of the first multi-hall cinema in 1998, CGV has been stationed in eight countries including the United States, Turkey, Vietnam, Indonesia, Myanmar, South Korea and Russia, making it the fifth film investment company in the world. CGV is the largest movie chain in Korea. In Korea and Vietnam, CGV is the cinema brand with the highest market share.
By the end of 20 15, CGV's market share in Korea reached 50%, and it is the cinema brand with the highest market share and consumer satisfaction in Korea. CGV Company is a subsidiary of CJ Group of Korea, which is committed to the investment, construction and operation of multi-hall cinemas. CGV Studios is an international professional high-end cinema chain under CJ Group, with international decoration style and standardized management services.
What hall can cgv Cinema lie in? The hall where cgv Studios can lie is the VIP room.
The VIP room is served by a dedicated person. Cgv International Cinema has a separate passage and VIP lounge. It has unique food and can even provide special services such as meeting projection and family gathering according to the needs of the audience.
According to the person in charge of the studio, the VIP room of the studio uses the American QSC power amplifier, the projection lens of the famous German brand ISCO and the stereo surround sound. Spacious and comfortable leather sofa seats can be adjusted at any time according to individual needs, and people can sit and lie down, so that they can find a comfortable feeling at home.
In order to repay the audience of cgv International Studios to the greatest extent, the VIP room of cgv Studios played the ultra-low price in 60 yuan during the trial operation, and gave away free drinks, coffee, red wine and snacks for the audience to enjoy.
Extended Information cgv International Studio:
The Development Course of CGV International Films
1, the high-end cinema brand CGV settled in Chongqing and Wuhan.
Following the market layout in Beijing and Tianjin, CGV, a high-end cinema brand under CJ (CJ) Group of South Korea, officially entered the Chongqing and Wuhan markets. Recently, CGV International Studios in Korea, which owns high-tech 4D studios, officially signed a contract with Chongqing International City. It is reported that as the first Korean CGV high-end cinema in Chongqing, it strives to meet the high-end needs of consumers from design planning to the combination of various special effects halls to the details of operation and management.
2.CGV Cinema Beijing Qinghe Store opened in China Resources Colorful City, with 13 cinemas.
3.CGV Studios Liaoning Panjin Xinglongtai Store officially opened on the 5th floor of Pengxin Water Tour City on 2013.010.06.
Reference source cgv International Studios: Baidu Encyclopedia -CGV International Studios
Do you know CGV Studio? CGV is a listed subsidiary of CJ Group in Korea, mainly engaged in the opening and operation of cinemas. It is the first company in Korea to introduce multi-hall cinemas and the largest cinema company in Korea. At present, there are 100 cinemas in Korea. CGV Studios is an international professional chain cinema operator and a high-end cinema brand. At present, there are 485 high-end studios and 3584 high-quality screens in the world.
The brand concept of cgv Studios CGV International Studios: Beyond the touch of movies. CGV Cinema has the reputation of "the largest in Korea", "the largest in Asia" and "the only listed cinema". With its multi-functional cinema, diversified film and television entertainment facilities and internationally renowned decoration style, it brings the highest value enjoyment and fun to the audience.
Features of CGV Studios: IMAX giant screen cinema with the best image system in the world-the largest IMAX proprietary high-gain screen, the clearest image, the highest precision, the most powerful projection equipment and the most advanced 5. 1 channel multi-speaker sound system, with wide vision and crystal-perfect viewing effect.
CGV cinema service: You can also experience it in CGV West Street cinema, such as movie character model museum, brand restaurant, wireless Internet cafe, and after-movie product store.
CGV Cinema Introduction: In addition to regular 2D and 3D cinemas, there are 4DX cinemas and SPHEREX cinemas. The 4DX Hall brings a vivid five-sense experience beyond 3D. Through the movement of seats and the control of the fragrance of geomantic omen, light and fog, 4DX Hall brings the audience an exciting experience like turning into a movie hero.
SphereX Ballroom breaks the inherent mode of traditional square cinema, with arc spherical screen, 9. 1 stereo surround sound, adjustable angle seats and unique arc dome design, allowing the audience to enjoy a unique immersive viewing experience.
Extended data:
CGV actively undertakes corporate social responsibility and contributes to society by holding public welfare activities such as "Movie Dream". "Dream of enjoying the cinema" is to invite students from migrant workers' children's schools to enjoy the fun of movies and experience more and more wonderful stories. In addition, CGV film company shows special care for children. Children's cushions, children's 3D glasses, children's movie tickets and children's packages give children a better viewing experience.
With better quality studios, higher-end brand image, more intimate member service and more shocking special effects hall experience, cgv Studios will bring you a touch beyond the film CGV International Studios!
References:
Baidu encyclopedia -CGV international film city
References:
CJ China official website -CGV brand introduction