Zara's introduction
Founded on May 24th, 1975, with its headquarters in Spain. ZARA's branches are distributed in dozens of countries around the world, with an area of 1500m? , concentrated in places with large traffic and high consumption, mainly including clothing, perfume, jewelry and so on. , once ranked 29th in the list of global brands 100.
ZARA is simple and generous, positioned in OL-type, low-priced clothes. This kind of clothing style is actually a shop style that has made achievements based on the nature of explosions and running points. The store area is large, the decoration is in place, the product price is low, the store operation is a shopping mall without shopping guide, the inventory management is in place, and the style follows the trend, which are the characteristics of ZARA.
Zara brand is cheap and fashionable, and its business targets are concentrated on young students and new youths. So its clothing products are often not expensive, but follow the trend. Style is also more inclined to relaxed and casual design style.