Your taste in clothes,

Choose your main sales target.

4. Change the style of clothes according to the local climate and seasonal changes.

5 purchase channels, as well as clothing pricing,

6 service attitude, because every customer may become your friend. If you have a good relationship with them, the group you sell will expand.

Wish you success!

If you are not familiar with the clothing market, you must be familiar with it before doing it;

If you want to do wholesale, you must choose a good wholesale market;

If you want to be a clothing agent, you must choose a good brand;

If you want to do retail, you must choose a good location, a good place for passengers, and clothes suitable for the public's taste, which will be done well.

It is often difficult for operators to grasp such sales scale, that is, what is the profit of the new model? If it is kept above 100%, customers will feel that "good-looking" clothes (new models) are too expensive, have no advantages and have no taste of discount stores. Other clothes are even more "ugly" under the new background, not to mention the price advantage. After all, in such a shopping environment, it seems that there is no way to start.

Only consider the large size when purchasing goods, not the small size.

First of all, each brand of clothing is positioned at a certain age, such as 20-25 years old or 30-40 years old. Naturally, the size of the former will generally be small, and the latter will consider large. In addition, every time 10 guests enter the newly opened store, seven people with suitable figure will not have any problem with the size, but the fatter guests will report to the store that the clothes are smaller.

That's true. As a store owner, we should consider the needs of these guests. However, the overall size of discount stores is generally between S-XL. It is impossible to meet the needs of all customers. Some businesses will naturally consider looking for some large-size clothes to deal with customers' opinions, but such clothes are not cheap, and soon your advantages will be covered by mixed clothes.

Clothing selection and size selection

For example, a brand of clothing has 100 colors, 2 colors for each color. According to the general selection method, everyone can see about 20%. The other 80% will not be seen by consumers, which means there will be no sales opportunities. Plus choose colors and sizes. Generally speaking, 2000 yuan will make you feel tired. Imagine, is your vision really that accurate? A short-sleeved shirt of 160 yuan, at a discount of 7-20%, will have many defects, such as bad color, a little small (big), not matching my skirt (pants) and so on. Less than 4-5 fold, almost no problem. In most cases, it is enough to see which one is more suitable. Below 30%, the price factor is no longer an obstacle and many problems are acceptable. If more people buy it, they will lose a lot if others buy it. It's best to strike first.

When stocking, I am afraid that there will be too many goods, so I will press the goods and press the funds.

We require to meet the requirements of 1 10,000 /20 square meters for the first time, which is the minimum requirement. Imagine a store with too few goods. Can guests find suitable clothes? In addition, 1 10,000 items may sell 50% of the goods, and the gross profit is also 5000. If there are only 2000 yuan of goods, then even selling 500 yuan is a problem. Commodities are the basis of discount stores.

Suggestion:

1, learn to sell small and medium sizes, so that business will get better and better. A woman with a good figure looks good in anything. Naturally, she will buy clothes much more frequently.

2, the profit should be reasonable, generally 100% is more appropriate.

Try to take all the goods according to one brand. Size, color, color.

4, the replacement time is generally 65438+ 0-2 times a month is more appropriate, clothing should analyze whether it is in season, for example, the first half of summer is a good sale with collars, and the second half is a good sale with round necks.

1: Select a brand, and the first-line brand will be removed locally. Looking for things that haven't been done yet. Call them and ask for a deposit of tens of thousands of dollars. Tens of thousands of joining fees. There are also expensive shelves and props. Plus rent and decoration. I'm afraid 200 thousand will be taken away. That's all. Still looking for something less famous. The unknown should at least find a celebrity to speak for, after all, it is better to do something. So I went to Jinan for 2 days and decided on a brand that was endorsed by the out-of-date (so to speak) star Lin XX. We'll see, um, as long as the contract deposit is 3000 yuan. The goods are still in stock, not very bad, and the price is not high. I didn't read the contract carefully either. Just signed it

The error is that 1: The contract is not optimistic. 2. I only watched the goods for one season, 3. Many small details have been overlooked. As will be mentioned below. )

2. Choose a store address. Take a look at the street where shops are monopolized. There is no transit shop. I had to go to a mid-range market, and there happened to be a good position next to it. Personally, I think there are two big windows. Or 1 building, near the door. So I asked, the rent is not very high, more than 50 thousand. But it requires three years, but there is no other suitable place. I made a reservation. Remove my 160000 at once. (The error is with. Bad choice of address. Although it is a mid-range market, young people seldom come. My position looks good from the outside, but it is a short position inside. From the outside, it feels like there are only a few shops inside. Few people enter. Also, a fitting room was built in the house, and two big windows were removed, so there was no place to buy goods. )

3. Decorate and buy shelves. Originally, someone else decorated the shop, so I simply installed it to save money. I also made two big windows, but there is still no place to hang the goods. Shelves? ~ I feel that being a brand doesn't need other people's shelves. I got rid of 18000. When decorating, you should not worry about money. Without its own style, it makes people look neither fish nor fowl. After the shelf, I went to the nearby market to have a look. It cost 8000 yuan more. Dizziness # $% ...-*

4: Call the agent when you purchase the goods and say that the goods are ready. Just call and pay. God, # $% ... I said I didn't see the goods. How can I make up for them? People explained that we have all our contracts, and this is a distribution system. Who told himself not to be optimistic about this contract? If you don't understand, be sure to ask the agent more. Don't pretend)

5. Recruitment: Look at the decoration of the store ~ Find some waiters ~ Our business here is developed. Waiters are hard to find. I had to ask 1 my former friend in the supermarket for help. Yes, I dug a good-looking waiter from the market where I came from far away. Later, I saw that my friend didn't regard me as the boss. Sometimes she is worse than me. Which one dug the vase? He just waves to the mirror all day and has a bad temper. He's always yelling at me. Who makes it hard for waiters to find? Be patient. But those two men still won. But they are all lazy. I don't know if it's my mismanagement or if it used to be like this. )

6. Hanging goods, after all, used to be bulk cargo. I don't know much about specialty stores. I called my agent and said that someone would give me guidance on opening a business. The reply is that three areas are open at the same time, only my store is relatively small and no one has come yet. I had to direct two waiters myself. Hang up the phone. That's called a mess. )

7: Opening: Not bad, no problem, after all, it was June 65438+ 10/opening. But advertising didn't have much effect. Call a few. It only sold for 3000 yuan, but it is still in the middle and profitable.

8: Doing business. Although the business is not very good, I earned 5000 yuan in the first month. On October 28th, 65438 10, the broker called again. The winter models are all ready. I didn't think much when I saw that I made money in the first month. Call the past. By the way, I sent some unattended goods. Call the next day. Autumn goods are only transferred to autumn goods. The autumn clothes in the agency are out of stock. Hey! Bad luck. The result was sent back to see. Version 10 was sent, and version 5 was returned, but the quantity increased. Ask the dealer what's going on The reply is specially adjusted for your better dumping. This agent is this. It's good. I think what is really "thoughtful" is to look at the freight. He put the freight of props and shelves shipped from Guangzhou for the first time and the freight of my return on me. /kloc-above 0/000. I feel dizzy.

9: change stores. Originally, I said that I had paid so much money to rent a shop there. What else should I change? I forgot to tell everyone about my old shop. Only 40 square meters. Autumn+winter goods. How to display goods above 80,000 yuan? Just when business is going from bad to worse. I want to change to a bigger store and continue to do it. There is a 92-square-meter parking space just opposite my shop. This store is an independent door. I used to be a centralized store with the door inside and the exhibition hall. So I changed this store, and the renovation cost me more than 20 thousand. Excluding the rent1.20 thousand/year. It's almost the Spring Festival to move goods there, and the set of door handles that the agent promised to sell me at a low price 1600 has not arrived yet. I asked around. We only need 600 yuan here. Wait! It doesn't matter if you wait. Half a month. It just happened that New Year's Day passed. There is a big shelf at the door. People can't get in, and the peak season is delayed. The words on the door are 1 5th of the month. I bought more than 3000 a day for 8 days. I am very happy.

10: incoming goods. Goods in winter sell well ~ more. At the same time, it is also very close to the Spring Festival. There are few spring clothes. As a result, the goods came over and looked dumbfounded. Give me all the white pants. I want some winter clothes. It's time for winter clothes to wag their tails. There are several kinds of cotton-padded clothes sent back before this. These ugly colors brought me 16. There are four beautiful colors, and the numbers are not even. ) I sent it back with this time. The reason is that it has long been out of stock. Send it back to me as soon as it is out of stock. ) an angry quarrel on the phone. I said angrily that I can't do it now. The answer there is, don't do it, don't do it. He didn't ask me to make his product. )

1 1: Support: Check your inventory after the Spring Festival. More than 50 thousand Think about your own business history. I feel as stupid as possessed. Hate yourself. Looking at the vacant house of 1.6 million now, I am not inexpressibly sad. And what about borrowing money from friends to change houses before the Spring Festival? Interviewee: ZJTZLHJSL- Is the probation period 2006-May-2100: 04 true? No Interviewee: db Yong- intern level 2006-5-23 15: 12 How to choose a good store address? Opening a franchise store is a bit particular about site selection and store size. Shop address: Opening a shop is the most popular, and it is ideal to open a shop in a place where people are concentrated. You can also choose to "settle down" in clothing street and pursue scale effect. As long as the store is run with characteristics and the brand effect of Horslet, it will naturally attract a fixed customer base. Business area: master the number and flow of people in your area. The business scale can be large or small, but the small space cannot be too narrow. Otherwise, there will be too many guests and it will be embarrassing to squeeze into the store. Take Gu Dajie's "nobility" in a boutique women's clothing district in Beijing as an example. The business area is 33.8 square meters, and 26 exhibits can be hung on both sides of the wall. This shop looks spacious and imposing. Gu Dajie's personal experience is that the business area of clothing stores should generally not be less than 20 square meters, and 50 to 130 square meters is the most suitable. I want to know more about how to open a shop. Generally speaking, a good shop website has some common characteristics, which can be summarized by the above questions. These characteristics are as follows: (1) In areas with high commercial activities, usually commercial centers and downtown areas, the turnover is bound to be higher in areas with frequent commercial activities. Such a store site is the so-called "land of gold". In such areas, logistics is fast, and for the clothing industry, the trend of clothing is also fast. If the goods flow slowly, it may be out of date before the clothes are sold, so the area with frequent business activities is an excellent location for clothing stores. (2) In areas with high population density, stores are located near residential areas. The population is relatively concentrated and the population density is high. People patronize stores more frequently and business is easy to do. In such areas, people of all ages and social classes have it. It is easier to choose various styles or types of clothes, and there will be more customers. Moreover, because the population has always been very mobile, it is easy to grasp the daily sales, so the sales will not suddenly rise and fall, which can ensure the stable and rich income of the store. (3) Street shops with a large flow of people are located in such streets, with a large flow of people and relatively more customers patronizing the shops. However, it is necessary to consider which side of the street has a large passenger flow and some terrain or traffic effects to choose the best location. For some places with a lot of passengers, but because it is a traffic artery and the passengers are commuting places, it is not the best choice for clothing store addresses. (4) In areas with convenient transportation, customers are willing to patronize and go by bus. Generally speaking, it is best to have a bus stop nearby, or a shop where customers can walk less than 20 minutes. (5) Places where people gather or get together, such as theaters, cinemas and other places of entertainment, sometimes attract people who have leisure and entertainment to hang out in stores, and many people will buy them. Clothing is popular quickly and has many styles. As long as people can buy clothes with unique styles and can't buy them elsewhere, people will buy them. Moreover, most people who come to this entertainment place are young people, and they have a strong psychology of pursuing fashion. So opening a fashion clothing store in these places will attract a large number of young people who follow the trend.