I have been running a clothing store for several years. Let's talk about my opinion!
In fact, the most important thing to make clothes is the location of the store. Everyone knows this, but the understanding of this issue is different, but it is actually the most critical issue. There must be a lot of people. In addition, there must be a continuous market. Never open it where there is no clothing store. Pay attention to the brand, style, price and positioning of surrounding shops. You can take a differentiated route and stagger your business slightly. Don't operate similar things, or both sides will be bad unless there is a big market in that place.
Decoration is the second key point. If a store is poorly decorated, has no attractive places, or does not give customers the feeling that they want to go in, it will be a complete failure. On the contrary, name is second. Don't think that a name can solve everything. Actually, the name is not that important. Many people don't know the brand name after buying clothes. It may not have much effect to choose a better name with the present shop, but it will not be too long and catchy. Back to the problem of decoration, the emphasis now is on attention economy. If customers pass by the store and feel good, come in, and if they feel nothing, walk over. It's as simple as that. The decoration should be beautiful and the lighting should be good. Don't worry about the electricity bill, it will pay off. It is best to use metal halide lamps, fluorescent lamps, downlights and quartz lamp. The effect is too bad. In addition, you should show beautiful models at the door or in a conspicuous position. As I said just now, the first thing you see is the clothes and models at your door. If these models can't attract customers, no one will enter the store. In addition, any preferential information should be prominently posted in a conspicuous position.
Third, commodities. Based on my personal experience, I suggest that I often go to the streets of some big cities to observe carefully and explore the popular elements myself. Much more useful than reading fashion magazines. It is very accurate that it will soon become popular in cities after general popularity.
The fourth is the quality of sales staff and the way of recommendation, as well as how to communicate with customers. You know, now customers buy not only your goods, but also your services, which is a kind of shopping pleasure. The technical term is called experience economy.
If you can do these four things, then your clothing store will be successful. My personal experience, I hope to help you.