Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened his arch-rival sports brand Puma.
1948, the founder of Adidas, Mr. Adi Dassler Dasslerdasier, used his first name Adi and the first three letters of his surname Dassler to synthesize "Adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of Adidas came out.
Mr. AdiDassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world.
1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotional activities in establishing sports brand image, and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market.
In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.
Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" on the sports field.
Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup soccer tournament in France, the owner, the French team, relied on the superior performance of Adidas soccer shoes, played a super-level strength, defeated the heroes and won the championship. The French soccer star Zidane won the title of World Footballer of the Year with 1998, which once again proved that the authoritative guarantee of Adidas' "three-line victory" has continued to this day.
Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, the famous Anthony Walker and Kobe Bryant; , the most promising player who has attracted considerable attention at present; In professional tennis, there are retired Swedish star Eberjee, German "Yulosha Graf" who once dominated the back seat, "British new hope Henman and Russian beautiful girl anna kournikova" who have risen in recent years, and Hingis, a little girl who has just been snared; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in1930s to donovan bailey, ato boldon and haile gebrselassie.
In addition, from the 1970 World Cup, Adidas became the official sponsor of FIFA and provided match balls for every subsequent World Cup.
Adidas also sponsors many sports teams, such as some famous football teams and rugby teams, as well as the NBA.
The national football teams whose jerseys are designed by Adidas include China, Hongkong, Nigeria, Argentina, France, Spain and Japan. Football League teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, Dalian Shide and China Beijing Hyundai.
Today, Adidas still adheres to Adi Dassler's idea of perfect shoemaking, constantly exchanges experiences and needs with world-class top athletes and coaches, and develops ergonomic products after a series of repeated experiments and tests, which can not only help various professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.
Major events of Adidas' important products or technologies:
1920: Mr adidas created the first pair of sports shoes for training.
1948: adidas brand officially registered.
1949: The three-striped logo came out.
1970: "Telstar" became the first designated ball in the World Cup.
1972: Clover logo is out.
1979: The world's best-selling soccer shoe "Copa Mundial" went on the market.
1985: "APS" shock-absorbing running shoes came out.
1988: adidas revolutionary "twist" system appears.
199 1 year: launch a new series of professional sports shoes and sportswear.
1993: adidas invents "tubular technology"
1994: A revolutionary new product "Predator" soccer shoes was launched.
1996: "Feetyouwar" sports shoes went on the market.
1997: announced the merger of Paramount Company, which is famous for selling skiing and golf equipment.
2000: Shouting the slogan "It is impossible to be nothing" and successfully creating new hot topics.
2002: Launched "a3" series basketball shoes and running shoes.
2004: "Adidas 1" computer chip intelligent running shoes were launched.
2005: merged the sports manufacturer Reebok.
2006: The upgraded version of "adidas 1. 1" computer chip intelligent running shoes and basketball shoes was launched.
2005124 October, BOCOG announced in Beijing that Adidas (Suzhou) Co., Ltd. and Adidas-Salomon Group have become partners of Beijing 2008 Olympic Games.
Wang Wei, executive vice president of BOCOG, said at the signing ceremony that as a partner of Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games.
Adidas has also become a sportswear partner of the Chinese Olympic Committee. The China sports delegation participating in the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games will wear Adidas sportswear.
Ms. Sandrine, President of Adidas Greater China, said: "Since Adi Dassler, the founder of 1928, made the first pair of spikes for Olympic athletes, Adidas has spared no effort to support the Olympic Games and help athletes create good results with innovative products. At the Athens Olympic Games that ended last year, Adidas provided about 6.5438+0.4 million pieces of equipment for organizing committee staff, volunteers and athletes from all over the world. Adidas encourages and wishes China Olympic athletes to win more gold medals at the local 2008 Olympic Games, and will provide first-class advanced equipment for this purpose. "
Adidas classic clover
Clover has become the logo of Adidas since 1972, when all products of Adidas used this logo. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world. It symbolizes that three stripes extend all over the world. However, since 1996, the clover logo has been specially used for classic original products. The classic series is based on the best products in Adidas' history, and it was re-released after slightly modifying its fabric and style. The whole series is fashionable, and the products include shoes, clothes, bags and other accessories.
Perhaps it is because each classic series has a unique story. In people's eyes, classic series are always so connotative and full of fresh vitality and fashion. In autumn of 2002, Adidas classic series was first released in China. From shoes, clothing to accessories, everything is a fine design, which makes people who chase the trend fondle admiringly.
In 200 1 year, the first adidas classic original store opened in Berlin, Germany. Later that year, the second store opened in Tokyo, Japan. Not long ago, the third store opened in soho District, new york, USA. At the end of September this year, Adidas classic series stores settled in Shanghai.