2. In many brand stores of clothes and shoes, it is very common that the word fashion will be printed on clothes or shoes, but it only represents the fashion trend. Since the reform and opening up, China's clothing franchise has developed rapidly, and it has become a hot industry with rapid development, which has also brought good attention to many entrepreneurs. Especially with the development of the times, people's demand for clothes is becoming more and more personalized. Ordinary clothes may not be visible, so some trendy clothes are gradually becoming popular with lightning speed, and even many stars are opening trendy stores. Therefore, fashion can better represent a trend.