Different views, I think it goes beyond the traditional business analysis method.
1+2: What kind of strategy? Typical virtual operations can be found in Nike and Metersbonwe Bang Wei Bang Wei. The core of Nike is brand equity operation. From the development history of Metersbonwe Bang Wei and Bang Wei, we can see that there was no factory in the early days, and the core was franchising. Of course, its strategy has changed at different stages. Vancl is also a virtual operation, and its strategic goal is to be the largest clothing distributor on the Internet, which is reflected in: 1, product standardization, logistics standardization and quality standardization; 2. Innovation of network distribution mode. The biggest challenge is brand creation! Mr. Sun Wei, a consultant of Biyihua, once did a research called "Business Model Design of Light Company". It seems that Gao Jianhua calls it web2.0.
3.pest, bcg and swot analysis. Hehe, one is an industry analysis tool, the other is a market and product analysis tool, and the other is swot analysis, which must be nested together to produce results. This can't be answered. This is a terrible question.
4. The core competitiveness of Vanke Eslite: supply chain management and online distribution. If anything goes wrong with either of these two blocks, the whole company will collapse.
5. The core of the company's growth point is brand positioning. Vancl's earliest positioning was men's wear, and this year it focused on women's wear. This is a big risk. I think the core growth point is the deepening and deepening of men's wear. The appearance of women's clothing will increase sales, but it will actually destroy the brand.
6. At present, online customers who shop online at home should be seized, but such customers must be subdivided and subdivided to provide a detailed service experience different from Taobao and offline stores. Growth opportunities come from insight into the needs of market customers and the ability to submit quickly. Opportunity comes from competition and market share. Business combination may not bring benefits, so consider merging mature online shopping companies.