Generally speaking, the British campus spirit refers to the usual dress of students from famous universities such as Oxford and Cambridge. The main colors of this clothing style are mostly pure black, pure white, deep red, purple blue and other relatively calm colors, and some are accompanied by a small amount of yellow-green.

In terms of patterns, stripes and squares are the main campus styles in Britain. More common are black and blue stripes, black and red stripes, blue and green squares, blue and green squares and so on. Black and white usually appear as marginal decorative colors, and the overall style is classical, elegant and calm, full of academic atmosphere.

In the fashion world, the British campus spirit is also a popular design style among designers and consumers, which is often used to reflect relaxed, youthful and energetic, and at the same time, there is no lack of calm and retro personality. Common materials and fabrics are wool, worsted cotton, wool and so on. At present, the typical brands of British campus spirit on the market are Eland and Teenie.

Weenie, in which Eland is a British campus style clothing brand founded by a designer who graduated from Ewha Women's University in Korea.