Opening stores in new areas such as Europe is the main task. But for many sellers, although it takes time to investigate and deal with the relevant requirements at first, they can get rich returns by selling goods to millions of additional buyers. Various tools and services provided by Amazon can simplify the start-up of European stores.
Your success in Europe depends on many factors unique to your business, including product classification, profit and regulatory requirements. It is very important to consider all the advantages and disadvantages of selling goods in the new mall as soon as possible in the process. Our shopping center entry strategy guide can help you.
What information do I need to register an Amazon seller?
What is the specific process of registering Amazon sellers?
Amazon Europe has five stops: Germany, Britain, France, Italy and Spain.
Let's talk about the general situation of each site first:
German station is the second largest station in Europe in terms of traffic and sales, but due to language problems, the number of sellers in China is relatively small. The operation of the German station is also relatively simple, and it is easier to make a good selection. However, it should be noted that the return rate will be relatively high because German buyers have higher requirements on product quality.
The retention rate of France in Europe is relatively high. At present, there are few domestic sellers, so it is relatively easy to do something, and it is necessary to do a good job in the preliminary research of product selection.
I hope the above answers can help you ~
On the cross-border e-commerce road, if you encounter something you don't understand, welcome to communicate. This is Youyue Technology ~
As a seller of European station, the most important thing is of course to choose products after you decide to do it. Before understanding the characteristics of Amazon Australia, we need to start with the Australian background.
As the world's 13 largest economy, Australia's per capita GDP is as high as $52,000, and the per capita wealth of adults ranks second in the world. Not only that, the internet penetration rate reached 85%, but the online shopping rate was not low, reaching 65%. According to the survey, 75% of Australian residents are interested in Amazon's open retail business, and 45% of them want to register as Prime members.
There is another important point that is very advantageous to China sellers: 40% of immigrants from Australia come from Asia, and most of them come from China.
So what products does Amazon Australia sell?
Baby products: clothing accessories, baby toys, baby stationery.
Beauty cosmetics: eye makeup, lip makeup, make-up and manicure.
Clothing: women's wear, shoes, jewelry, watches,
Fitness and indoor sports: water recreation equipment, lawn games,
Stationery (office supplies): printers and ink, office and school supplies.
These are all categories. I won't go into details. I searched a lot on the internet.
The second is logistics.
When choosing products, we should also consider logistics and transportation. The heavier the product, the higher the transportation cost. Some products with small volume and light weight can be given priority to reduce the logistics cost.
Eliminate products with low profits.
It is also futile to make products with no profit margin.
Maybe some friends will ask, why do many people choose to make some products with little profit?
The reason is nothing more than these points. First, too many goods have been sent to Amazon FBA warehouse, but they are unsalable and can only be cleared through low-price promotion; Second, the seller has advantages in capital, logistics or goods books, such as taking goods by sea at a low price in his own factory, or selling at a low price makes competitors have no place to stand, and then raising prices after driving away all competitors.
Pay special attention to products with high FBM content.
I think everyone knows that Amazon's model is divided into FBM and FBA. FBA is delivered by Amazon. After placing an order, the goods can arrive in seven days, three days or even the next day and the same day, just like JD.COM in China. On the other hand, FBM needs to wait for a long time, and it takes a month or more for the package to reach overseas buyers. If there is an FBM model product that is deeply loved by overseas consumers, and there are not many competitors of FBA at this time, we will seize the opportunity to develop similar products and choose FBA distribution, and there is a great possibility to seize the market.
Is Amazon Europe easy to do With the increasing competition in Amazon America, more and more sellers begin to pay attention to Amazon Europe. Of course, many sellers are hesitant about the value-added tax of Amazon Europe, but as a European station with good traffic performance on Amazon, is it easy to do it? Let's summarize the information of Amazon Europe Station with you.
Amazon Europe Station has a large population base and a broad market.
Amazon Europe Station mainly includes five stations in Britain, France, Germany, Spain and Italy, among which Germany Station has a population of 82.29 million, Britain Station has a population of 65.57 million, France Station has a population of 65.23 million, Italy Station has a population of 59.29 million, Spain Station has a population of 46.39 million, and the surrounding 28+ countries and regions have a total population of more than 723 million, including more than 340 million online users. The market potential far exceeds that of the US station, and the competition is not as fierce as that of the US station. It can be described as a blue ocean market.
Most sellers in Amazon Europe missed 70% of the market.
The European station only needs to open a British station, and it can be sold to 28+ countries and regions through five stations. The survey found that many sellers will choose to sell only in Amazon UK, but this will miss nearly 70% of the European market and greatly limit the potential sales. Compared with the British station, it is relatively easy to sell in Germany, while France, Italy and Spain are small in scale, but the e-commerce develops rapidly and the competition is relatively low, which can increase the potential customers of sellers' products by more than 65.438+74 billion, which is a high-profit market.
Amazon Europe station quality buyer
Due to the profound historical background of culture and education, the quality of Europeans is generally relatively high. The political situation in European countries is stable and people's living standards are high. They don't care much about the price of the things they like, but pay attention to economy and practicality, as long as your goods are not particularly bad, the return rate is extremely low and the market purchasing power is strong. And Europeans don't like to ask questions before buying things. As long as they take a fancy to it, they will place an order, which also saves the labor of customer service.
Choosing Amazon is definitely advantageous, with large traffic and high customer unit price. Amazon's largest platform, Europe Station, is now more mature than other websites, with fewer sellers and more buyers, making it easier to gain market share. Amazon Europe has five stops in Britain, France, Germany, Italy and Spain, and is the largest international market of Amazon. According to the data report, in 20 16 years, only Germany Station and Britain Station generated nearly half of the sales of Amazon International Station.
Yes, you can. At present, the domestic e-commerce platform has become saturated, and there are many Amazon platform websites. There is no profit in the Asian station now, but there are advantages in being a European station, which is now the largest international market. But to be a European station, you need to have a clear understanding of Amazon's various rules, including taxation, labeling, foreign exchange, logistics, language and so on. If you have any questions, you can add me to WeChat (ymx8393).
The consumption capacity of the European station is relatively high, and the customer base is huge. The most important thing is that Europe Station is suitable for distribution mode and novice operation, and the accumulation of distribution mode will help to make boutique stores in the future.
It's good. It's very hot in Europe and North America.
Stabilize a site first, but it is difficult to do it after VAT. If you can't speak any language, I suggest that there are more people in Britain and Germany than in Britain.
Amazon's largest platform, choosing Amazon is definitely advantageous, with large traffic and high customer unit price. Europe Station is now more mature than other websites, with fewer sellers and more buyers, making it easier to gain market share.
Amazon Europe has five stops in Britain, France, Germany, Italy and Spain, and is the largest international market of Amazon. According to the data report, in 20 16 years, only Germany Station and Britain Station generated nearly half of the sales of Amazon International Station.