Jiang, a young farmer from Shandong County, contracted a small village-run clothing factory in 1985, which not only turned the factory into a profit, but also made the products penetrate into big cities such as Beijing and Shanghai, becoming famous and attracting attention.

When Jiang took over the village to set up a factory, because the factory was depressed, salespeople and skilled workers climbed higher branches, leaving only six apprentices and dozens of old machines. What do we do? Fashion competition can't compete with big cities such as Guangzhou and Shanghai. Processing is impossible because the village factory is located in a remote place; Production of staple food, but also bear the risk of not selling!

However, Jiang is proficient in garment cutting business, and he can train apprentices into skilled workers. If the equipment is not enough, he can buy it. The key is business. He believes that clothing is the first thing that affects people's food, clothing, housing and transportation. Although there are many clothes on the market, there are always opportunities for their own survival and development.

So he went to the market to inquire about the clothing market. He heard a young woman complain in Wangfujing Street in Beijing: "It is too difficult to buy a children's dress, and no shop is suitable!" He kept the information in his mind.

Then he ran a lot of places and got a lot of information. Finally, I came into contact with the phenomenon of more than four clothes in the clothing market: more clothes for adults and less children's clothes; More women's clothing, less men's clothing; More tops, less pants; There are many traditional clothes, but few novel ones. He returned to the factory, according to the phenomenon of "four more and four less", carried out targeted design and arranged production quickly, which quickly opened up the situation.

Although their factory is located in a remote area, modern communication means enable him to feel the pulse of the clothing market at any time. He not only widely uses telephone and telegraph, but also often goes out by car to catch new information everywhere, and also establishes information networks in various places, so that he can understand more and more market conditions.

On one occasion, the intelligence point in Shanghai sent him a sample and design of a "general uniform" to be launched soon. After reading it, he thought that the style was really good, and it would sell well after listing, but he also thought that Shanghai's manufacturers were large in scale, and they were mass-produced and put on the market, so small factories in rural areas could not compare with them. Small factories will always suffer if they follow suit. Only when they surpass the big ones and get ahead can they take the lead and strive for the initiative. After repeated thinking and design, he came up with a more novel "Marshal's uniform". When their "Marshal's uniform" entered the Shanghai market, the best-selling momentum of "Marshal's uniform" had passed, and it was replaced by "Marshal's uniform" and suddenly became a hot commodity.