A classic case of mail marketing --EDM marketing. E-mail marketing is an accurate, efficient and low-cost marketing method and one of the most important marketing methods on the Internet. The biggest advantage of e-mail marketing is that it helps to stimulate consumption without clear demand, and it is cheaper and more accurate than search engines and online advertisements.

In 2009, Uniqlo's marketing in China was completely entrusted to Cosmic Consulting (Shanghai) Co., Ltd. After professional analysis and comparison, Cosmic chose Shanghai Ye Yi Network Technology Development Co., Ltd. as a tailored e-mail marketing solution for Uniqlo, making e-mail an important marketing channel for Uniqlo.

By sending an email invitation, Taobao members interested in U-Clothes Library will be transformed into active users of U-Clothes Library. Send emails and magazines to new and old members regularly, conduct EDM marketing, recommend new products to customers regularly, and improve customer brand loyalty. After half a year of EDM operation, the active users of Uniqlo increased by nearly 70%, and the e-mail marketing channel generated about 20% sales. E-mail has become an important network marketing channel for Uniqlo.