In 2009, Uniqlo's marketing in China was completely entrusted to Cosmic Consulting (Shanghai) Co., Ltd. After professional analysis and comparison, Cosmic chose Shanghai Ye Yi Network Technology Development Co., Ltd. as a tailored e-mail marketing solution for Uniqlo, making e-mail an important marketing channel for Uniqlo.
By sending an email invitation, Taobao members interested in U-Clothes Library will be transformed into active users of U-Clothes Library. Send emails and magazines to new and old members regularly, conduct EDM marketing, recommend new products to customers regularly, and improve customer brand loyalty. After half a year of EDM operation, the active users of Uniqlo increased by nearly 70%, and the e-mail marketing channel generated about 20% sales. E-mail has become an important network marketing channel for Uniqlo.