The founder is Ralph Lauren, a fashion designer. This brand is dedicated to designing and producing high-end casual or semi-formal clothes for men and women. The original meaning of the word polo in English is polo, and Ralph Lauren polo brand is also famous for its classic polo shirt.
Ralph Lauren's "American Classic" brand in fashion.
Its two famous brands "Lauren Ralph Lauren" (Ralph Lauren Women's Wear) and "Polo Ralph Lauren" (Ralph Lauren Polo Men's Wear) have the same characteristics. In addition to fashion, Ralph Lauren brand also includes perfume, children's wear, home and other products.
Ralph Lauren polo shirt is the most famous in this series of clothing, and it can also be said that polo shirt is the image representative of Ralph Lauren polo brand clothing.
The classic Ralph Lauren polo shirt is a close-fitting short-sleeved sweater (cuffs are a few centimeters above the elbow), with a single color and a short collar half turned up. What is indispensable is an eye-catching and small sign woven on the left chest-a polo player riding on a horse, holding up a polo club and preparing to swing-which is also the brand logo of Ralph Lauren Polo.
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Brand history
1967, Ralph Lauren put Ralph Lauren polo on the market and borrowed 50,000 dollars. Before that, he worked for Brooks Brothers, a famous American brand. 1968 began to design men's ties.
By 1969, he has opened a boutique in Bloomingdale Department Store in Manhattan. Ralph Lauren polo brand launched its first series of women's wear in 197 1, and also set up its first independent store in Beverly Hills, California.
Ten years later, 198 1, with the establishment of the first multinational store in Xinbang Street, London, the brand officially went international. Subsequently, Polo Sport sportswear was launched on 1993.
This brand deals in clothing, accessories, perfume, furniture and RL restaurant in Chicago. At the same time, we joined hands with new york Memorial Si Long-Kettering Cancer Center to support a cancer center in Harlem. Its flagship store is located in the former Rhineland Building on Madison Avenue in new york.
References:
Baidu Encyclopedia-Ralph Lauren