Question 2: What should I do at the beginning of my business? In the early days of starting a business, many people will feel confused and don't know what to do next. Here are eight suggestions for you:
1. Pay attention to and evaluate your economic ability.
Enterprises are composed of talents, products and funds, and the lack of self-owned funds often leads to the overload of interests of entrepreneurs and the failure to achieve their careers. Therefore, entrepreneurial youth should have the concept of "how much can be done with how much effort" and don't borrow too much to operate; Enterprises should be "big" rather than "big". "Big" means gradually expanding after making a profit, and "big" means desperately borrowing money. Only an empty shell is not practical, and it is bound to fail when it encounters risks. 2. Carefully choose industries to start businesses. You should choose an industry that you are familiar with and good at. At first, you can operate on a small scale or cooperate with shareholders, and gradually expand according to the business plan.
3. To plan the long-term development of the enterprise, "stable oar" is always more important than "growth", so you should have the endurance and preparation to run the marathon step by step, and you can't have short-term speculation.
4. Enterprises that seek survival first, then seek development, lay a solid foundation, don't aim too high, covet performance and ignore risks, must attach importance to management system, strive to create profits step by step, and then expand their operations.
5. The initial scale of elite attack company must be streamlined, efficient and substantial, and don't blindly pursue superficial glitz to avoid increasing costs.
6. If you want to have willpower, annual plans, goals and ideals, you must have strong patience and willpower to implement them. The more frustrated you are, the braver you are, and you will never stop until you reach your goal.
7. Strategic alliance entrepreneurship should emphasize strategy, and small enterprises need to form alliances with their peers, that is, in addition to their own products, they should also promote other related products. Combining related industries in the way of "strategic alliance" can not only improve the attractiveness of products, meet the needs of customers, but also increase their competitiveness and income.
8. Forward-looking planning Business philosophy, business policy and business strategy need to be carefully planned, combined with wisdom and strength, to lay a good foundation for the enterprise.
Question 3: How to open up the market and train the marketing team in the early stage of starting a business, and bring as many sales elites as possible to let them open up the market for you.
Question 4: How to open up your own market in the early stage of starting a business? 1. It is normal to persist, and it is normal not to be impatient. 2. reflect on yourself every day to see if there are still obvious problems or deficiencies in your business; 3. Actively explore the market and publicize your products or services.
Question 5: There are many ways to do market research in entrepreneurship, which are discussed in detail in the teaching materials of enterprise management. However, from the practical point of view of small enterprise market research, it can be carried out from the following aspects:
Investigate the market by yourself. If you want to buy a restaurant, you can go there to observe the passenger flow for a few days, and even go there to experience the commercial atmosphere of the restaurant for a few days for free. Consult industry information, such as statistical yearbook, enterprise directory and professional newspapers and magazines; Talk or consult with industry experts or entrepreneurs; Visit industry exhibitions, new product launches, and participate in industry association activities; Talk to relevant customers; Listen to friends and relatives' views on doing business and choosing industries; Contact importers and exporters, etc.
Can be carried out from the following aspects:
I. Market Demand Survey (Subtitle)
If you want to produce or distribute a product or series of products, you should investigate the market demand for this product. In other words, through market research, market positioning of products. For example, if you sell some household appliances, you should investigate the market demand of such household appliances, whether there are the same or similar products and what is the market share. For example, if you provide a professional family service project, you should investigate the residents' understanding and demand for this project, how big the demand is, whether other people or companies provide the same service project, and what is the market share.
Another important content of market demand survey is market demand trend survey. Understand the long-term demand of a product or service project in the market, and understand whether the product or service project is gradually recognized and accepted by people with broad demand prospects, or is gradually eliminated by people and the demand shrinks. Understand the development trend of this product and service project from both technical and operational aspects, and so on.
Second, the customer survey (subtitle)
These customers can be your original customers or your potential customers. Customer survey includes two aspects: one is customer demand survey. For example, who are the customers who buy a product (or service)? They hope to get satisfaction and demand (such as utility, psychological satisfaction, technology, price, delivery time, safety, etc.). ). Why can the current products (or services) better meet their needs in some aspects? The second is a classified survey of customers. Focus on the number, characteristics and distribution of customers, identify your target customers and master their detailed information. If it is a certain type of enterprise or unit, it is necessary to understand the basic situation of these units, such as the purchase channel, procurement management mode, contact telephone number, office address, the specific situation and authorization scope of the person in charge of a certain business, the demand for a certain product and service project, procurement habits and characteristics, etc. If the customer is an individual consumer, it is necessary to know the types of consumer groups, that is, the approximate age range, gender, consumption characteristics, money consumption standards, demand for a certain product and service, purchase motivation, purchase psychology, usage habits, etc. of the target customer. Mastering this information will prepare you for targeted business.
Third, the competitor survey (subtitle)
Under the condition of open market economy, it is too difficult to do exclusive business. Before you start a business, someone may have done the same or similar business. These are your real competitors. Maybe your business is brand-new and unique. At the beginning, there was no realistic opponent. Once your business is booming, many people will learn from your business and compete to join. These are your potential competitors. "Know your enemy and know yourself, and fight every battle", understand the situation of competitors, including the number and scale, distribution and composition, advantages and disadvantages, and marketing strategies of competitors, so as to occupy a favorable position in the fierce market competition, and adopt some competitive strategies in a targeted manner, so that no one has me, no one has me, and no one is superior to me.
Fourth, the market sales strategy survey (subtitle)
Focus on understanding the main promotion methods, marketing strategies and sales methods of operating a product or carrying out a service project in the market at present. Such as sales channels, sales links, minimum purchase distance and minimum wholesale links, advertising methods and key points, price strategy, what promotion methods, prize sales or discount sales, what sales methods, wholesale or retail, consignment or pyramid selling, monopoly or joining, etc. To examine whether these business strategies are effective and what are their shortcomings and deficiencies, so as to provide a basis for you to decide what business strategies and means to adopt.
Five, the common market research methods
1. According to the different scope of investigation, market investigation can be divided into three types: market investigation, sampling investigation and typical investigation.
Market research, that is, market research >>
Question 6: How to do pre-market research before starting a business? Generally speaking, there are two ways to obtain information. One is to obtain information at random. In many cases, you don't necessarily have a clear goal or a specific plan to get information. A lot of valuable information was discovered when you didn't expect it. As a businessman, when reading newspapers, watching TV, sightseeing, walking and chatting with people, you should be a conscientious person and always pay attention to valuable information. The second way to obtain information is to use certain means, with clear objectives and specific plans to obtain information, which is what we usually call market research. (1) main contents of market survey 1, business environment survey ① policy and legal environment survey. Investigate the policies and legal information of your business and services, and find out whether your business is encouraged or restricted by the state, and what management measures and means are available. How do local authorities implement relevant national laws, regulations and policies, and what are the favorable and unfavorable effects on your business? ② Industry environmental investigation. Investigate the development status, development trend, industry rules and industry management measures of the industries you operate and the services you provide. For example, if you are engaged in the beauty salon industry, you should know the development of the industry at home and in the region, the international and domestic fashion trends and advanced beauty technology, and what are the industry norms and management systems. People engaged in the clothing industry should understand the development trend of clothing, popular colors and styles, and the development trend of clothing technology. When you enter a new industry, you should fully understand and master the industry information, so as to help you realize the transformation from layman to expert as soon as possible. (3) Macroeconomic survey. Whether the macroeconomic situation is prosperous or not directly affects the purchasing power of ordinary people. If the business efficiency is generally bad and the economy is in recession, your business will be difficult to do, on the contrary, your business will be easy to do. It's called that the macro climate affects the micro climate. Therefore, mastering the information of the general climate is an important parameter to do a good job in small business. Economic prosperity should adopt a proactive business policy. In the economic downturn, there are profitable industries and potential market opportunities. The key lies in how you grasp and judge. For example, in the summer of 1989, some rich people in Hong Kong immigrated one after another, the market was depressed, and land and property prices plummeted. In this case, a few shrewd businessmen with political vision (such as Li Ka-shing) seized the opportunity to buy a large number of "uncompleted residential flats" when property prices fell. Within six months, China's reform and opening-up policy will remain unchanged, the principle of "one country, two systems" will remain unchanged, Hong Kong's prosperity and stability will remain unchanged, the situation will be clear, and property prices will rise. Smart businessmen with political vision will really make a lot of money. Therefore, understanding the objective economic situation and mastering the economic situation information is an important content of business environment investigation. 2. Market demand survey If you want to produce or distribute a certain product or a series of products, you should investigate the market demand of this product. In other words, through market research, market positioning of products. For example, if you sell some household appliances, you should investigate the market demand of such household appliances, whether there are the same or similar products and what is the market share. For example, if you provide a professional family service project, you should investigate the residents' understanding and demand for this project, how big the demand is, whether other people or companies provide the same service project, and what is the market share. Another important content of market demand survey is market demand trend survey. Understand the long-term demand of a product or service project in the market, and understand whether the product or service project is gradually recognized and accepted by people with broad demand prospects, or is gradually eliminated by people and the demand shrinks. Understand the development trend of this product and service project from both technical and operational aspects, and so on. 3. Customer survey These customers can be your original customers or your potential customers. Customer survey includes two aspects: first, customer demand survey, such as who is the customer (or social group or enterprise) who buys a certain product (or service project) and what he hopes to get from it (such as utility, psychological satisfaction, technology, price, delivery time, safety, etc.). ) and why many products (or services) can or can better meet their needs in some aspects. The second is a classified survey of customers. Focus on understanding the number, characteristics and distribution of customers, determine your target customers and master their detailed information. If it is a certain type of enterprise or unit, it is necessary to know the basic information of these units, such as the purchase channel, procurement management mode, telephone number and office address, the specific situation and authorization scope of the person in charge of a certain business, the demand for a certain product and service project, etc ... >>
Question 7: How to do a good job in market analysis and preparation in the early stage of starting a business? If you start a business in the consumer industry, market analysis must include market size and trends, market segments that need to be cut in, market competitors, and hot-selling market trends. And make full use of market data to find their own advantages and develop high-quality products.
Question 8: How to do pre-market research before starting a business? It is best to choose the target population in the form of questionnaire. You have to choose the trend and talk privately.
Question 9: In the initial stage of starting a business, should the project consider profit first or the survival of the market first before it can develop. It is better to consider the market in the early stage of starting a business! Profit is the premise to ensure you can live, and the market is to ensure you can live for a long time. If you want to occupy the market in the early stage, you will have more contacts. It is suggested to adopt a low-profit strategy to occupy the market ... In short, people vary from time to time, so they should be flexible.
Question 10: How to do market research before starting a business? Market survey must be carried out in a planned and step-by-step manner to prevent the blindness of the survey. Generally speaking, market survey can be divided into four stages: preparation stage before survey, formal survey stage, comprehensive data analysis stage and submission of survey report stage.
First, the preparation stage before the investigation. Make a preliminary analysis of the information provided by the enterprise, find out the symptoms of the problem, make clear the focus and scope of the investigation topic, select the most important and needed survey object, and make a market survey plan. It mainly includes: the contents, methods and steps of market investigation, the feasibility of investigation scheme, budget, investigation time, etc. ?
Second, the formal investigation stage. There are many contents and methods of market research, which vary with enterprises and situations. ?
The content of market research, taken together, can be divided into four categories:
1, market demand survey, that is, to investigate the total sales volume of enterprise products in the past few years, the current market demand and its influencing factors, especially focusing on purchasing power survey, purchasing motivation survey and potential demand survey, the core of which is to find market opportunities. ?
2. Investigate competitors, including their basic information, competitiveness, business strategy, development of new products and technologies and after-sales service, and pay attention to potential competitors. ?
3. Investigate the implementation of the enterprise's business strategy decision, such as product price, sales channels, advertising and promotion, product trademarks and packaging, existing problems and improvement. ?
4. The investigation of policies and regulations, the change of policies and the implementation of laws and regulations have great influence on enterprises. For example, tax policy, bank credit status, energy and transportation status, industry restrictions, etc. It is very important for enterprises and products, and it is also an inseparable part of market research. ?
The methods of market survey can be divided into two categories: statistical analysis research method and on-site direct survey method. Statistical analysis research is a method to study all kinds of data indoors, and its premise is to systematically study and analyze the existing statistical data and survey data. Generally speaking, this method is widely used in the market investigation of production materials, while the market of consumption materials is mainly based on field investigation. On-site direct investigation can be divided into three types: ① Inquiry method, including face-to-face inquiry, group inquiry, telephone inquiry and letter inquiry. (2) Observation method, including sales site, production site, use site and home site observation. (3) Test method: Put some products on the market for trial sale, and see the consumers' reaction, so as to check whether the varieties, specifications, colors and styles of the products are appropriate and whether the prices are moderate. ?
Third, the stage of comprehensive analysis and arrangement of data. When the statistical analysis and direct field investigation are completed, market researchers have mastered a lot of first-hand information. First of all, these materials should be edited, all relevant and important materials should be selected, and those without reference value should be eliminated. Then these materials are grouped or classified to make them into some kind of standby form. Finally, the relevant information will be displayed in an appropriate form to illustrate the problem or find a typical one. ?
Fourth, put forward the investigation report stage. After a comprehensive analysis of the investigation materials, an investigation report can be written according to the purpose of the investigation and the investigation conclusion can be drawn. It is worth noting that investigators should not regard the survey report as the end of the market survey, but should continue to pay attention to the changes in market conditions in order to test the accuracy of the survey results, discover new market trends, and lay a good foundation for improving future surveys.