Current location - Plastic Surgery and Aesthetics Network - Clothing company - How does Uniqlo realize the online and offline intelligent experience?
How does Uniqlo realize the online and offline intelligent experience?
Uniqlo has invested a lot of manpower and material resources in information construction, and has now formed the largest and most perfect information system construction in the whole textile industry. Uniqlo has put MES and WMS into production practice when the informatization of most domestic enterprises is still in ERP or not. At the same time, with diversified marketing methods, * * * creates a good intelligent experience.

UNIQLO (English name: Uniqlo, Japanese pseudonym pronunciation: ユニクロ), the core brand of Japan Fast Retailing Company, was founded in 1984. At that time, it was a small clothing store selling suits, and now it is a household name brand.

Liu Zairi, the current chairman and general manager, introduced the clothing sales model of hypermarket for the first time, and realized the low-cost operation of the store through the unique commodity planning, development and sales system, which triggered the hot sale of Uniqlo.