Different times correspond to different fashions. Similarly, different eras can be distinguished according to different fashions. Since the birth of the first pair of jeans, jeans have a history of more than one hundred years.
From the beginning, as a symbol of munitions to the trend, the cowboy's style changed from single to multiple and then back to simplicity.
Jeans first came into fashion in the 1930s. In the 1940s, jeans, as munitions, gave full play to their excellent characteristics of firmness and wear resistance on the battlefield. In the rebellious 1950s, LeeCooper changed the zipper of women's jeans from the side to the middle, which caused great repercussions and controversy in the society. At that time, Hollywood stars Marlon Brando and Monroe both liked to wear jeans, which became the goal pursued by young people.
In the relaxed and fashionable 1960s, "hippies" appeared in the United States and "punk" appeared in the streets of Britain. These cynical young people add game spirit and rebellious color to jeans. At this time, people's clothing pursuit is no longer just for beauty, but also to show their individuality and express some decadent self. At this time, LeeCooper became the largest denim clothing manufacturer in Europe through merger.
In the unruly 1970s, jeans culture became the mainstream, and nobles and celebrities kept it in their closets, so they no longer had class prejudice against it. Princess Anna of England, the Queen of Egypt and President Pompidou of France all like to wear jeans. More dramatically, former US President Carter also participated in the presidential election in jeans. In the late 1970s, jeans were introduced to China and became the focus of people's attention.
The 1980s was characterized by economic prosperity and active thinking. At this stage, jeans are deliberately torn, and cracks, holes and burrs become the most popular symbols. But in the 1990s, attaching importance to environmental protection and value embodiment made the trend of jeans pure and simple. The popularity of "red cloth edge", "no stone mill" and "second-hand goods" reflects the return and nostalgia of jeans at the end of the century.
The spirit of jeans is freedom, which is roughly equivalent to the word "indulgence" in our concept-doing what you want, going your own way and being loyal to human nature. Such a state may be what everyone longs for, but not necessarily what everyone can achieve.
It can be said that today, the trend that people of different colors and countries like jeans is still in the ascendant, from millionaires to ordinary people. Jeans can span different countries and nationalities and be loved by people of different social classes. Besides their practical function and unique design, fashion, a social and psychological phenomenon, has also played a great role.
In fact, fashion is a kind of ethos and hobby that is popular in society or a certain group in a certain period of time, and it is a group's psychological state.
From tangible things such as clothes and hairstyles to intangible and abstract things such as songs and storytelling, any style can become fashionable or popular as long as it is advocated in society for a period of time and abides by fashion laws. For example, fashionable clothes, hairstyles, colors, furniture, songs, buzzwords, actions and ways of thinking are simply too numerous to count.
So, is there a law to follow in fashion? Psychologists tell us.
The first is novelty. Every fashion begins in a unique and unique form. It often reflects a realistic state of society at the fastest speed, and is the forerunner of the formation of new social behavior norms and social customs.
Psychologists have found that the rise and fall of fashion styles have certain cyclical laws. If a person wears a fashion that is five years different from fashion, he will be considered a monster; Wearing clothes in the first three years will be considered ostentatious; Wearing it a year in advance will be considered a bold move; It is considered very appropriate to wear it in the popular era; It looks rustic to wear it again after one year; In five years, it will become an antique; Ten years later, it can only be used to ridicule; But after 30 years, people will think it is fashionable and novel, and it has become fashionable again.
In fact, after a few years, ten years or even decades, a certain fashion will often "make a comeback", which forms a wonderful cycle. Novelty is to meet people's psychological needs to attract others' attention.
The second is conformity. Few people in society turn a blind eye to fashion, and most people regard the development of fashion as their psychological transformation. Because people generally believe that fashionable things are beautiful, enterprising, beautiful and even attractive, on the contrary, they are conservative, outdated, out of date and even annoying. Therefore, fashion has become a positive concept in people's psychology and cannot be shaken.