Due to the brand strategy adjustment of Pure Group, e-commerce platforms including Tmall, Taobao, JD.COM and Paipai were withdrawn, and their own online shopping platforms were also suspended. At the beginning of 20 13, all online sales were suspended. So Pure has no flagship stores in JD.COM or Tmall.

Pure Group has never authorized any platform or company to sell pure brand products online. Pure brands sell insecure, fake and shoddy products online. In addition, Pure Group will reserve the right to pursue further responsibilities according to law, as the main body of publicity and sales with "Pure", "Pure" and "Pure" trademark words as search keywords.

Retreat is in line with the law of e-commerce;

The establishment of a new online sales brand has won the recognition of many people in the e-commerce industry.

Zhou Dianbin, an expert in online evaluation of goods in Guangzhou and a doctor of the online marketing research committee of Guangdong Marketing Society, believes that the key for manufacturing industry to do e-commerce is to have its own brand, and in the process of brand building, it is necessary to walk on two legs, and both online and offline brands should go, promote each other and complement each other.

Some insiders also believe that although the formation of online sales brands is faster than that of physical brands, it is also very difficult. It is a pity to abandon the "brand aura" and choose a new brand from scratch.

Qi Xianwei, director of the Information Committee of Guangdong Wholesale Market Industry Association and president of Zhuo Da e-commerce, believes that if there is a conflict between online and offline, a decision must be made, and pure decision-making is undoubtedly in line with the laws of e-commerce.

Above content reference: Pure official website-Frequently Asked Questions

People's Network-"Pure" Brand Quits Online Sales