Meng Xianjia Zhejiang Sci-Tech University
[Abstract] This paper deeply analyzes the problems faced by Zhejiang textile foreign trade, and puts forward strong solutions to these problems.
[Keywords:] Zhejiang textile foreign trade problems and countermeasures
After joining WTO, Zhejiang textile industry will develop at a deeper level and in a wider scope.
Participate in international competition in the world and achieve rapid development. In 2004, the total textile exports accounted for the whole country.
20.9%, accounting for 3.4% of the world. Zhejiang has become an important textile export processing place in the world.
One of the districts. At the same time of rapid development, the disadvantage of Zhejiang textile, which wins by quantity, gradually appears.
Come out. On June 65438+ 10, 2005, the textile trade quota system was terminated to Zhejiang Textile Bank.
Industry has brought new challenges.
First, Zhejiang textile foreign trade problems
1. The management mode is backward and the added value of products is low.
The development of Zhejiang textile industry is mainly the development of extensive industries and low-end products.
The growth of routes and exports depends largely on the improvement of quantity.
At present, many enterprises are still using cheap raw materials and labor costs to expand control.
Mode, engage in extensive management and adopt low-cost marketing mode. Used for technological innovation, brand creation and investment.
Less investment, insufficient depth and precision of product processing, low added value of products and rapid development of new products.
Slow, can not meet the needs of the international market, some low-end products appear excessive competition, strict
It weakens the competitiveness of enterprises and hinders the improvement of economic benefits of enterprises.
2. Power shortage, rising raw material prices.
In recent years, electricity in Zhejiang Province has become increasingly scarce. Due to the tight power supply, Zhejiang
Intermittent power supply measures are widely used in various places, which makes it more difficult for enterprises to arrange production time.
Timely delivery is difficult to guarantee, and enterprises are afraid to take orders or delay delivery for fear of delaying delivery. exist
At the same time of power shortage, the price of raw materials is also rising. In the past two years, with the use of coal,
With the rising prices of electricity, oil and transportation, raw materials such as textile fabrics and cotton yarn are also rising.
Due to the rising price of raw materials, the price of AG industrial products is low, and the profits of enterprises are greatly reduced.
3. After the textile passive quota is cancelled, disorderly competition will be intensified.
For a long time, price war has always been the main means based on the homogenized middle and low-grade products.
Disordered competition is more prominent. From 2003 to 2004, there were 30,000 export textile enterprises in China.
The number of enterprises has soared to nearly 40,000, and most of them have introduced foreign advanced equipment for short-term expansion.
On a large scale. When the product market is saturated, these products originally won by "large quantity and low price"
Textile enterprises often take suicide "price war", which disrupts the normal business order and is dangerous.
And access to international markets. After the abolition of passive textile quotas, more enterprises, especially those in China.
Small enterprises will emerge in large numbers, and the problem of disorderly competition may be further exposed.
After the textile quota is cancelled, the foreign trade friction will increase.
Most of the textiles exported by Zhejiang are labor-intensive products, and the export products are basically at home.
At the low end of the international division of labor and value chain, growth mainly depends on "running volume", with low added value of products, plus
The abundant and cheap labor supply in the world leads to low cost of export products, which is easy to give people low prices.
The impression of price dumping. In recent years, our province has been subjected to anti-dumping and safeguard measures nationwide.
The most searched provinces. Textiles have always been the focus in the process of trade liberalization.
The importing countries are highly concerned about China's textile exports. After the cancellation of textile quotas, the main imports
If exports grow too fast in the short term, China will replace the quota system with other forms of trade barriers.
Long, it is bound to break the original market balance, cause market fluctuations, increase market pressure, and become increasingly fierce.
Trade friction.
Second, Zhejiang textile foreign trade countermeasures
1. Optimize product structure and improve management level.
Zhejiang textile enterprises should make long-term plans, strive to improve their international competitiveness and make timely adjustments.
The whole product structure promotes industrial upgrading and forms a number of leading enterprises with large market share and high added value.
Products to achieve export growth from quantity expansion to quality improvement. Strengthen enterprises
Technological innovation ability is the central link in the transformation of industrial structure and growth mode. Encourage big
Medium-sized textile enterprises establish national and provincial enterprise technology centers, and increase R&D investment in sales.
The proportion of income, and strive to develop patented products, original technology and well-known brands, and give play to the industry.
Fan takes the lead. Establish brand strategy and expand brand export; Accelerate the implementation of the "going out" war
Slightly, the use of international market resources to improve profit margins and improve the management level of enterprises.
2. Rational construction of energy projects and active technological innovation.
At present, this period is a key period for Zhejiang to accelerate its development, and the demand for electricity is quite large.
Big, the government should regard the bottleneck problems such as imperfect infrastructure and shortage of resources as the government.
The top priority of the work. Zhejiang has good economic conditions and rich private capital.
The government can formulate relevant policies to encourage private capital to participate in energy project construction. In a reasonable structure
At the same time of energy projects, governments at all levels in Zhejiang Province should encourage enterprises to actively integrate industries and products.
Structural adjustment, support the promotion of advanced technologies and equipment for energy saving, consumption reduction, water saving and environmental protection.
And products. Encourage enterprises to carry out technological innovation and high efficiency through appropriate policy guidance-
-develop industries with high output, high added value and low energy consumption, and strictly control emerging industries with high energy consumption and high energy consumption.
Pollution projects that promote the optimization and upgrading of industrial structure; There should also be industrial policy guidance within the industry.
Guide and encourage the development of products with high efficiency, low power consumption and low energy consumption.
3. Strengthen industry self-discipline and adopt prudent export strategy.
Textile industry associations at all levels should actively play an organizational role, which is the macro-policy of China government.
Take the lead and cooperate with relevant domestic institutions to strengthen the work of industry organizations in policy propaganda and information collection.
Set, risk early warning, market development and other aspects of service functions. In similar enterprises and similar products
When competing in the same international market, the guild can balance various interests and help enterprises to formulate.
Scientific and reasonable price, marketing and competition methods will prevent some enterprises from ignoring long-term interests and the whole.
Bureau interests, competitive price cuts, mutual sabotage, commercial fraud and other "killing each other" and "self-destroying the market",
Maintain the fair order of the two markets at home and abroad.
4. Establish an early warning mechanism for textile foreign trade friction.
With the cancellation of textile quotas, trade disputes with anti-dumping as the main form will surely increase.
Drama. Therefore, Zhejiang textile industry should further improve the monitoring and early warning of textile export trade.
Coping with work. For places where the market is saturated and may face anti-dumping, enterprises should build
Establish an active restraint mechanism to reduce the growth rate of exports to the main sales market and reach a certain proportion.
That is, pause. Conscientiously implement the national textile trade policies and systems, and standardize the export of enterprises.
Behavior, timely discover and stop unfair competition. Rational use of international general rules to maintain the industry
The right to justice, enhance the ability of enterprises to participate in international competition. Support enterprises to actively respond to foreign anti-dumping
Dumping investigation and trade barriers to protect industrial safety.
References:
[1] "Zhejiang's manufacturing industry with advantages in the whole country"-Zhejiang Economic and Trade Commission
Issued by the general office of trade unions
[2] AnnouncementNo. 103 of Ministry of Commerce and General Administration of Customs in 2004-China Textile.
Commercial guild
[3] "Promote free trade and build a cooperation platform"-China Textile Industry Association.
Chang Du Yuzhou's Speech at the Forum of "Transnational Procurement of Textiles and Clothing in China"
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