Many people know that there is a big market for children's wear now, but at the same time, the competition is fierce. So now women love shopping, and the mother is basically in charge of shopping in a family, so the first person who should be impressed by the child's clothes is the child's mother. Therefore, children's clothes are sold directly to mothers and indirectly to children. Big children's clothing is to impress children, and it also needs mother's approval. Because older children have the ability to spend independently, they still need their parents to pay the bill, so please both. Therefore, some strategies in children's wear management should be considered according to mother's thinking, such as language habits and consumer psychology. , so as to achieve sales success. Children's wear should be approved by mother. Generally, mothers take their children to children's clothing stores to buy clothes because they want to try them on. Whether a child wants to shop here depends on the child. Whether this children's clothing store is attractive enough to attract children will also determine how many mothers it can attract. Therefore, we children's wear merchants should pay attention to making the decoration of the store more in line with children's imagination, interests and games, that is, increasing interaction with children; When we make the store environment attractive to children and make the products stylish enough, we will certainly attract more children and mothers, and then do business. Here we can see that some foreign fast food still set up children's play areas in large areas where land is scarce. That's the reason. In fact, in many cases, it is not because mom and dad love junk fast food, but mainly because children like the place where they play games. Therefore, franchisees who open children's wear should pay attention to their children's play areas and increase interactivity. Quality service marketing strategy Quality service marketing strategy is a personalized service model in the implementation of service marketing strategy. By advocating the concept of high-quality service marketing, we can provide customers with high-quality goods, and use the high-quality service marketing strategy to take the form of quality tracking service for the children's wear products sold, so that customers can feel at ease, satisfied and satisfied when buying children's wear. In the marketing activities of children's wear quality service, we can take the form of product quality tracking card, that is, when customers buy children's wear, they will send a quality tracking card to track the quality of after-sales goods. When customers wear children's clothing for a period of time, they will feed back the tracked children's clothing quality information according to the quality tracking content and time requirements of the quality tracking card, and give some thanks to the customers who participated in the feedback of quality tracking information, such as giving gifts. Then the enterprise comprehensively evaluates the quality tracking information fed back by customers as the basis for improving the quality of children's wear in the future. After a period of time, according to the communication telephone number left by customers, we will make a telephone sampling quality return visit and listen to their opinions and suggestions on the quality and style of children's clothes again, so that parents and children can feel that they can not only get the use value of the purchased goods, but also enjoy the after-sales service of quality tracking. Through the form of children's wear quality tracking service, the influence of customers on the brand quality service marketing of children's wear in enterprises will be deepened, and the personalized service marketing strategy of enterprises will be fully reflected. Opening a children's clothing store and developing quality service marketing activities are only one of the contents of service marketing strategy. Its original intention is to reward customers by providing personalized service, so that customers can get satisfaction and peace of mind when buying children's clothes. The purpose is to create maximum value for customers, at the same time, improve the quality of children's wear marketing strategy and customers' trust in the brand, and narrow the distance between enterprises and customers. The concept of service marketing and its marketing activities should run through the whole process of products and services before, during and after sale. Some children's wear brands have a shallow understanding of the role and function of pre-sales service in developing children's wear marketing activities, and think that service work is only a simple labor process in the exchange of goods and money. With the transformation of marketing strategy from "product-centered" marketing model to "customer-centered" marketing model, service marketing will become one of the main means for enterprises to gain market competitive advantage after introducing service function into the whole process of service marketing. 1. Require the headquarters of children's wear merchants to produce relevant supporting documents, such as for-profit business registration certificate and trademark registration certificate. Joining means that the headquarters authorizes the brand to the children's wear franchise store, and the children's wear investment promotion headquarters must have the trademark right of this brand before it can be authorized to the children's wear agent. 2. Franchise fee: Generally speaking, the headquarters of children's wear merchants charge children's wear agents three fees, including franchise fee, royalty and deposit. 3. Supply problem of headquarters: General children's wear agents joining the headquarters will be required to purchase goods from the headquarters, and it is not allowed to purchase goods privately, which is often the place where the headquarters and children's wear agents have the most disputes. 4. Business circle protection: Under normal circumstances, in order to ensure that franchisees of the same system will not compete for customers, the headquarters of children's wear merchants will have business circle protection, that is, they will not open a second branch in this business circle, so children's wear franchisees must find out how wide the scope of protection business circle is. The wider the scope of relative protection, the better for children's wear franchisees. general headquarters