According to Xiangyang Children's Network, In's Women's Wear is a brand with women's wear as its main business. Its brand positioning is fashion, individuality and art, mainly for female consumers aged 28-45. In the domestic women's clothing market, the first-line brand refers to the leading brand in market share, brand awareness and product quality. Although In women's wear has a certain popularity and reputation in the market, it has not reached the level of first-line brands in these aspects and can be classified as second-line brands.