Joey Yung 1
Time of endorsement: 2001-2005
Major achievements: Hong Kong music queen.
2. Feng Delun
Endorsement time: 200 1 year
Major achievements: Hong Kong film and television superstars
3. Ahn Jae Wook
Time of endorsement: 2002-2003
Major achievements:
Boy's z
Time of endorsement: 2005-2006
Main achievements: male twins
5. Ming Dow
Endorsement time: 2008-2009
Main achievements: youth idol superstar
6. Yang Mi
Endorsement time: 2011-2014.
Main achievements: mainland film and television queen
The Road of "Entertainment Marketing" Initiated by Eminu Eminu
In the field of casual wear, Eminu is the first brand to use international entertainment stars as its image endorsement. With the advancement of enterprise operation, the market network has been rapidly spread; Various brands have followed suit and become a hot topic in the industry.
Aiminu is located in the field of fast fashion and leisure, taking the popular route and taking young urban men and women as the main consumer groups, which has laid a solid foundation for entertainment marketing. The traditional marketing method is out of date under the market background of oversupply and rich products, so its situation is declining. In order to meet people's increasingly urgent emotional needs, it is imperative to carry out differentiated management.
In order to be closer to the original ecology of the new generation of urban life and further convey the brand culture, EMINU set up an entertainment marketing team from 1996, becoming the first clothing brand in China to put forward the strategy of "entertainment marketing" and enable international entertainment stars to be image spokespersons, and has been monopolizing the naming rights of entertainment channels of many large portals such as Sohu and Sina. Yang Mi was chosen as the image spokesperson of EMINU. In addition to being a popular star, EMINU pays more attention to its fresh, sweet and sunny image, which fits EMINU's brand image very well. Her fans are also our loyal consumers. In addition, Yang Mi's earnest and meticulous work spirit has won her the favor of many merchants in brand endorsement. In order to * * * do a good job in promoting EMINU, Yang Mi often wears EMINU clothes after work, which has increased a lot of exposure for EMINU and enhanced its brand image.
In 2000, Eminu set up an entertainment marketing team. Brand logo, store image, outdoor image painting and in-store POP were quickly replaced. Eminu promoted brand awareness with star effect, and established more than 1000 specialty stores in just two years. Guangdong alone has opened more than 100 hungry stores, covering every county-level city in the province.
In 2003, Eminu invested a huge sum of money to hold the passionate dream party of its image ambassador-international superstar Ahn Jae Wook in six major cities in China, which formed a powerful shock wave in the industry and became a hot topic in the streets.
On March 3 1 2004, Eminu met another ambassador, a fan of Hong Kong superstar Joey Yung, at Kempinski Hotel. Joey Yung showed the latest styles of Eminu to consumers with a fresh and healthy image, and the atmosphere was warm, which set off a strong Korean whirlwind. In March 2004 alone, Eminu signed another 42 stores, including Guangdong 16, and even signed a 300-square-meter store in Xiajiu Road, Guangzhou. This is a powerful offensive of Eminu Entertainment in South China and even in China.
Eminu, the most comfortable and cost-effective life and leisure clothing in China, holds high the banner of "entertainment marketing" and leads the clothing industry with a towering attitude.