Consumer groups in 2 1 century are no longer limited to TV advertisements, news and newspapers. Everyone relies more on the internet to get the latest information, latest products, latest investment information and so on. China Baby Network will meet all your needs in this industry.
If you ask clothing experts about the development status of various categories in the clothing industry, there may be a dramatic scene: when it comes to women's wear, experts will show a charming smile like Mona Lisa; If men's wear is mentioned, experts may still have some luster in their eyes; When you mention the children's clothes of pregnant women and babies, experts probably only have a thousand-year sigh. It can be seen that the pregnant and baby market in China is far from meeting their inner standards, which is generally the case. According to the United Nations report, pregnant women and baby products industry is a sunrise industry in 2 1 century. The future prospect of China pregnant and baby market is definitely very broad, and it is one of the most golden industries, which is also the purpose of our website for pregnant and baby industry.
The pregnant and baby industry in China is facing structural changes, not just periodic changes; The pregnant and baby industry is welcoming a good opportunity for leap-forward development, not just a staged opportunity. It is worth noting that Kodak, which once ranked among the top 10 companies in the world, declined rapidly. The 65,438+10,000 terminals in the world have brought huge losses for six years, because the rules of the game have changed, and the rapid popularization of digital cameras has led to structural changes in the whole industry, so that people can easily import computers with connecting wires without going outside to develop and print, and watch whatever they want.
Similarly, when the whole pregnant and baby industry has undergone structural changes, if everyone still adopts conventional gameplay, it is likely to repeat the tragedy in the opposite direction; Global industry giants are still hard to avoid. The pregnant and baby industry, which is still in its infancy, should cultivate its strategic insight and improve its strategic marketing ability, instead of being serious and responsible, striving for perfection and burying its head in pulling carts.
The market capacity of pregnant and baby in China will gradually expand.
The fertility rate in China is about 1%, the number of pregnant women in China is 1.3 million-1.4 million, and the per capita consumption of pregnant women's clothing in China is 46 yuan. Statistical Announcement of the Fifth Population Census: The monthly consumption of newborn products for families aged 0-3 in Chinese mainland is about 900 yuan. The annual expenditure of children in large and medium-sized cities has reached 8000- 10000 yuan. China Children's Wear Industry Development Research Report: The annual growth rate of children's wear consumption of urban residents is 26.5%. The demand is about 800 million pieces, and it will continue to grow at a rate of about 8% every year. Every family has only one child, so it is natural for parents to invest in their babies, including grandparents of both sides, and there is a trend of "six wallets" gathering; In extreme cases, plus uncles (uncles) and aunts (aunts) who have no children, there will also be the phenomenon of "six wallets+". Although the number of babies is decreasing, the cost per baby is increasing. It is estimated that by 20 15 years, the market capacity will reach more than 1000 billion yuan.
China's maternal and child market has considerable potential in the future.
The urbanization rate in the United States is 75%, that in South Korea is 93%, and that in China is 35%. With the advancement of urbanization, it is predicted that by 20 15, the urbanization rate in China will probably exceed 65% and the urban population will reach 750 million. Solving the problems of agriculture, rural areas and farmers has become the basic national policy of China, and the new rural movement is being vigorously launched all over the country. The state will arrange 300 billion yuan to subsidize the construction of 654.38+10,000 rural supermarkets, with each supermarket subsidizing about 3,000 yuan, so as to popularize supermarkets to 50% of natural villages. China's third baby boom is coming, and China will account for more than 20% of the world's newborns.
Consumer demand trend of maternal and infant market in China.
Girls born in the 1980s will become the main consumers in the pregnant and baby market. Branding trend will become the mainstream. The network is an indispensable part. Grandparents with abundant savings can easily spend money on their lovely grandchildren. With the support of grandparents' wallets, parents' brand intention makes the brand development of baby products. Pregnant women's clothing has also crossed the two fields of functional value and cultural value, becoming a field with high investment and high profit. The use of functions will make the market mature rapidly. The baby market will become a new gift market. After perceptual consumption and rational consumption, the third consumption form "intellectual consumption" began to appear in the pregnant and baby market. The basic feature of intellectual consumption is a word "fast", which is fast in spread, coverage and sales.
The market share of local maternal and child brands is getting smaller and smaller.
For children's wear industry, international brands enter through various ways, occupying more than 50% of the market share. In large and medium-sized cities such as Shanghai, almost all the sales areas of children's wear in large supermarkets are occupied by international brands; The share of local brands is less than 30%, and more than 20% of enterprises are still in a state of no brand.
China maternal and child market competition is becoming increasingly fierce.
The single model that many enterprises used to rely on for success will gradually disappear. This indicates that the maternal and child market in China will fully enter the stage of system resource competition. If pregnant and baby enterprises want to break through the cold trend of the market quickly, they must first solve how to sell the best-selling goods in the best-selling period, and the network platform occupies an advantageous position.
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