The cold wind blows hard, and it snows all over the sky. The winter mantra is down jacket.

Drive 30 kilometers east from Jiaxing city and come to Pinghu, the "manufacturing center" of down jackets. You may not know that this southern town with a population of 700,000 produces more than 80% down jackets in China. When you come here, your down jacket is likely to return to your hometown.

With Pinghu China Clothing City as the center and several nearby towns and villages, all the people in this land have been living on down jackets for generations. They, * * * isomorphic became the shining astrolabe of Pinghu eiderdown.

China's industrial belt has amazing productivity and toughness, but how to make the industrial belt into a first-class brand, these small and medium-sized producers and businesses can't give an answer. Fortunately, a group of people in a city can gather into a fire, turn their hometown into a business card, get on the train of the times, and make the biggest brand "Pinghu Down Jacket".

Development of Pinghu down jacket;

At the end of 1990s, the national foreign trade opening policy signaled that Pinghu clothing industry entered the international market with the potential of starting a prairie fire, which opened a new historical period for Pinghu to enter the world clothing manufacturing position. Nike, Reebok, Valentino, LEE and other world-class clothing brands have established long-term cooperative relations with Pinghu, and Pinghu clothing has been exported to 85 countries and regions such as Europe and America.

In this way, Pinghu, Jiaxing, Zhejiang broke through the predicament of no technology, no market and no brand, and formed a clothing industry cluster represented by down jackets, which produced more than 80% of down jackets nationwide and became the largest foreign trade clothing production base in China. About 300 million pieces of clothing are produced every year, which can at least circle the earth 10. "Pinghu has one of the best clothes in the world."

In the new era, Pinghu clothing once again closely follows the pulse of the times, from the initial foreign brand processing to independent brand production. At the same time, it seized the development dividend of domestic e-commerce and put Pinghu down jacket on the Internet.