Why do people hate hitting shirts at ordinary times? Because in this era of advocating individuality everywhere. It is easy for people to feel "I have no personality", which people try to avoid. From the fashion point of view, having an article touted by the media seems to best reflect a person's taste and personality. But the problem is that when two people who own this product meet, all the taste and personality will disappear. If you are willing to observe, you will find what is popular on the road these days, such as baseball uniforms popular in previous years, canvas shoes of a certain color popular in the past two years, and basketball shoes of a certain brand.
Through media indoctrination, people will realize that a certain commodity is popular and buy it. In this way, this commodity will gradually become a bad street. Adorno, a philosopher of Frankfurt School, believes that "personality is only a superficial phenomenon, and personality itself will become a model and be incorporated into business logic." Adorno means that just like mass production of certain shoes, enterprises will mass produce certain personalities.
Consumerism is best at promising consumers that if you dress like this, you will have personality, because there are stars or internet stars who will match it like this. The reason why this strategy works is that enterprises package "goods" into "personality". What you pay is not a pair of shoes, but a personality promised by consumerism. The reason for business success is that they have an accurate insight into human nature. People admire individuality in their bones, and buying popular goods seems to be the easiest way to "own" individuality. Besides, the personality obtained in this way is the safest. Why do you say that? Because when consumerism promises that clothing has individuality, clothing must be standardized and mass-produced.
People will choose to buy a fashionable dress that others may buy, but most people will refuse to wear only a really bold dress. Because the latter kind of clothing with personality can easily be regarded as strange clothes by the public. So I think if people feel embarrassed about bumping shirts, they may lose confidence. All the above are personal opinions.