Hmmh clothes are Swedish brands. Hmmh is a chain clothing store brand from Sweden, which may be rarely mentioned in Asia, but it is very famous in Europe. In terms of sales volume, hmmh is the largest clothing retailer in Europe, with branches in many countries around the world, including Europe and America, and is famous for its high quality and low price.

Introduction of hmmh brand culture

Hmmh was founded in 1947 by ErlingPersson in Vsters, Sweden. At that time, Erlin Pearson opened his first clothing store in Westeros, Sweden. Hennes, who only knew ladies at that time, only sold women's clothes. 1968 acquired Mauriz Widford MauritzWidforss clothing store, selling hunting equipment and men's wear.

Open the wardrobe of 80% Europeans, and you will definitely find hmmh's Logo. Walking in the busiest commercial street in Paris or new york, you will surely see crowds of people snapping up in hmmh stores. Don't doubt your eyes, hmmh has stores in 28 countries on three continents. In 2006, hmmh's total sales reached 80 billion Swedish kronor, making it a real super clothing giant.

The secret of hmmh's success lies not only in its advanced marketing strategy and accurate market positioning, but also in its strong cooperation with top designers. In 2005, hmmh invited fashion master KarlLagerfeld from Chanel, and their cooperation caused an uproar in the fashion world.