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Catalogue of CIS corporate image design books
introduce

Conceptual article

The first chapter is the basic concept of CIS.

I. What is CIS

Second, the teaching of CIS

Third, the basic spirit of CIS strategy

The second chapter is the origin and development of CIS.

First, budding (Europe in the early 20th century)

Second, the rise (1940s-1950s. United States)

Third, the mature period (60-80 years. Japan)

Four. Transformation (1global in 1990s)

Chapter III CIS Elements

First, mental identity

Second, the behavior recognition (BI)

Third, visual recognition (6)

Chapter IV Characteristics and Functions of CIS

First, the characteristics of CIS

Second, the function of CIS

Chapter V Categories of CIS Design

First, the CIS design of enterprise brand

Second, the consumer brand cIs design

Three. CIS design of environmental brand

Chapter VI CIS Design and Development Procedures

First, the preparation stage.

Second, the research stage.

Third, the planning stage.

Fourth, the design stage.

Verb (abbreviation of verb) implementation and control stage

Planning article

Chapter I Confirmation of Motivation

First, the corporate image has been lost.

Second, the inherent image of the enterprise is flawed.

Third, the corporate image is outdated.

Fourth, the management of corporate visual identity is chaotic.

Verb (abbreviation of verb) accidentally damages corporate image.

6. Poor management and management of enterprises

Seven, enterprise management transformation or expansion.

Eight, enterprise product awareness is too low.

Nine, enterprises to implement brand strategy.

Chapter II Timing

First, establish new enterprises.

Second, the company changed its name.

Three. annexation and reorganization of enterprises

Fourth, new product development and listing.

Verb (abbreviation of verb) enterprise expansion and diversification

Six, the implementation of internationalization strategy

Seven. Changes in business philosophy and enterprise mechanism

Eight, when the difference between competitive brands is not clear.

Nine, the propaganda work of enterprises is chaotic, and opinions are different.

Chapter III Status Quo Assessment

I. Self-evaluation

Second, the public evaluation

Third, the image gap

Chapter IV Image Positioning

First, the market positioning

Second, category positioning

Third, the grade positioning.

Fourth, interest orientation.

Verb (abbreviation of verb) cultural orientation

Sixth, emotional orientation

Seven, personality orientation

Design article

Chapter 1 Understanding VIS Design

I. Conceptual cognition

Second, VlS design principles

Three. VIS design program and design scheme

The second chapter is the design and development of VlS basic system.

I. Logo design

Second, the design of standard name font and printing special font

Third, the color system design

Fourth, the auxiliary graphics

Verb (abbreviation of verb) brand role (mascot)

The third chapter is the design and development of VlS application system.

First, the design of office supplies

Secondly, the design of environmental label guidance system.

Third, the appearance design of the vehicle.

Fourth, the staff clothing standard design

Verb (abbreviation of verb) public relations and promotional gifts's design

Sixth, advertising design norms.

Seven, packaging style design

The fourth chapter is the production of VlS manual.

Design of 1.VIS basic identification system

Second, VIS application identification system design

VlS project list