Conceptual article
The first chapter is the basic concept of CIS.
I. What is CIS
Second, the teaching of CIS
Third, the basic spirit of CIS strategy
The second chapter is the origin and development of CIS.
First, budding (Europe in the early 20th century)
Second, the rise (1940s-1950s. United States)
Third, the mature period (60-80 years. Japan)
Four. Transformation (1global in 1990s)
Chapter III CIS Elements
First, mental identity
Second, the behavior recognition (BI)
Third, visual recognition (6)
Chapter IV Characteristics and Functions of CIS
First, the characteristics of CIS
Second, the function of CIS
Chapter V Categories of CIS Design
First, the CIS design of enterprise brand
Second, the consumer brand cIs design
Three. CIS design of environmental brand
Chapter VI CIS Design and Development Procedures
First, the preparation stage.
Second, the research stage.
Third, the planning stage.
Fourth, the design stage.
Verb (abbreviation of verb) implementation and control stage
Planning article
Chapter I Confirmation of Motivation
First, the corporate image has been lost.
Second, the inherent image of the enterprise is flawed.
Third, the corporate image is outdated.
Fourth, the management of corporate visual identity is chaotic.
Verb (abbreviation of verb) accidentally damages corporate image.
6. Poor management and management of enterprises
Seven, enterprise management transformation or expansion.
Eight, enterprise product awareness is too low.
Nine, enterprises to implement brand strategy.
Chapter II Timing
First, establish new enterprises.
Second, the company changed its name.
Three. annexation and reorganization of enterprises
Fourth, new product development and listing.
Verb (abbreviation of verb) enterprise expansion and diversification
Six, the implementation of internationalization strategy
Seven. Changes in business philosophy and enterprise mechanism
Eight, when the difference between competitive brands is not clear.
Nine, the propaganda work of enterprises is chaotic, and opinions are different.
Chapter III Status Quo Assessment
I. Self-evaluation
Second, the public evaluation
Third, the image gap
Chapter IV Image Positioning
First, the market positioning
Second, category positioning
Third, the grade positioning.
Fourth, interest orientation.
Verb (abbreviation of verb) cultural orientation
Sixth, emotional orientation
Seven, personality orientation
Design article
Chapter 1 Understanding VIS Design
I. Conceptual cognition
Second, VlS design principles
Three. VIS design program and design scheme
The second chapter is the design and development of VlS basic system.
I. Logo design
Second, the design of standard name font and printing special font
Third, the color system design
Fourth, the auxiliary graphics
Verb (abbreviation of verb) brand role (mascot)
The third chapter is the design and development of VlS application system.
First, the design of office supplies
Secondly, the design of environmental label guidance system.
Third, the appearance design of the vehicle.
Fourth, the staff clothing standard design
Verb (abbreviation of verb) public relations and promotional gifts's design
Sixth, advertising design norms.
Seven, packaging style design
The fourth chapter is the production of VlS manual.
Design of 1.VIS basic identification system
Second, VIS application identification system design
VlS project list